Be sure to offer a free gift to anyone who joins your list. (Yep, it's the ol' dangle-the-carrot-in-front-of-the-horse trick, and it works.) For example, you could say, "Join my mailing list and get my list of top 5 furniture resources." It doesn't have to be difficult or complicated.
The following is a guest post by Fred Berns. The opinions expressed in this article are entirely his own.
The people who need to know you…don’t know you. Your prospects don’t. Your website visitors don’t. Even your clients don’t.
That’s because, if you’re like most interior design professionals, your promotional bio is a bust. Chances are the “About Us” sections on your website and Houzz site, and your social media profiles undersell you. As a result, those you seek to influence don’t know all that you do, have done, and can do.
Several months ago, I had the pleasure of meeting (virtually) and interviewing Brittanie Elms of My Design Assistant. Brittanie is a total #girlboss and mom-preneur living in a rural area just like me. It's so cool to see how, in the age of virtual business, we can live anywhere (including the middle of nowhere, if you're like me) and still create a successful business.
Having 100 fans who interact with your company on social is far more valuable than having 1,000 fans who barely make a peep. The number of fans you have on social is just a vanity metric. It won’t make your business more or less successful. It will just puff up your pride and make you feel darn good whenever you look at your profile, which—let’s be honest adults here—does NOTHING for your bottom line.
I met Stephanie on Instagram and was immediately enthralled with her design aesthetic (think pretty rocker chick) and knew I had to interview her on the blog. If you are considering hiring a virtual interior designer or becoming one yourself, this interview is a MUST READ.
Without further ado, meet Stephanie Owens of Paper Moon Interiors.
I used to feel overwhelmed by Pinterest. I didn't have time to be pinning things every day--or even every week--and I bet you don't have that kind of time just lying around either. With BoardBooster, you can sit down for an hour or less and automate your pins for the entire month (or more, if you're feeling industrious).