The following is a guest post by Fred Berns. The opinions expressed in this article are entirely his own.
The people who need to know you…don’t know you. Your prospects don’t. Your website visitors don’t. Even your clients don’t.
That’s because, if you’re like most interior design professionals, your promotional bio is a bust. Chances are the “About Us” sections on your website and Houzz site, and your social media profiles undersell you. As a result, those you seek to influence don’t know all that you do, have done, and can do.