How to Deliver Interior Design Content Upgrades with Mailchimp

How to Deliver Interior Design Content Upgrades with Mailchimp

Be sure to offer a free gift to anyone who joins your list. (Yep, it's the ol' dangle-the-carrot-in-front-of-the-horse trick, and it works.) For example, you could say, "Join my mailing list and get my list of top 5 furniture resources." It doesn't have to be difficult or complicated.

How to Write a Killer Bio for Your Interior Design Firm

How to Write a Killer Bio for Your Interior Design Firm

The following is a guest post by Fred Berns. The opinions expressed in this article are entirely his own.

The people who need to know you…don’t know you. Your prospects don’t. Your website visitors don’t. Even your clients don’t.

That’s because, if you’re like most interior design professionals, your promotional bio is a bust. Chances are the “About Us” sections on your website and Houzz site, and your social media profiles undersell you. As a result, those you seek to influence don’t know all that you do, have done, and can do. 

How to Become a Successful Virtual Interior Design Assistant

How to Become a Successful Virtual Interior Design Assistant

Several months ago, I had the pleasure of meeting (virtually) and interviewing Brittanie Elms of My Design Assistant. Brittanie is a total #girlboss and mom-preneur living in a rural area just like me. It's so cool to see how, in the age of virtual business, we can live anywhere (including the middle of nowhere, if you're like me) and still create a successful business.

How to Craft an Interior Design Social Media Strategy that Works

How to Craft an Interior Design Social Media Strategy that Works

Having 100 fans who interact with your company on social is far more valuable than having 1,000 fans who barely make a peep. The number of fans you have on social is just a vanity metric. It won’t make your business more or less successful. It will just puff up your pride and make you feel darn good whenever you look at your profile, which—let’s be honest adults here—does NOTHING for your bottom line.

Interview with Virtual Interior Designer Stephanie Owens

Interview with Virtual Interior Designer Stephanie Owens

I met Stephanie on Instagram and was immediately enthralled with her design aesthetic (think pretty rocker chick) and knew I had to interview her on the blog. If you are considering hiring a virtual interior designer or becoming one yourself, this interview is a MUST READ.

Without further ado, meet Stephanie Owens of Paper Moon Interiors.

How to Use BoardBooster to Schedule Your Pinterest Pins [Video]

How to Use BoardBooster to Schedule Your Pinterest Pins [Video]

I used to feel overwhelmed by Pinterest. I didn't have time to be pinning things every day--or even every week--and I bet you don't have that kind of time just lying around either. With BoardBooster, you can sit down for an hour or less and automate your pins for the entire month (or more, if you're feeling industrious). 

How to use Hootsuite to Automate Your Interior Design Marketing [Video]

How to use Hootsuite to Automate Your Interior Design Marketing [Video]

You don't have time to spend on Facebook and Instagram all day, every day... so don't. By scheduling your posts days to months ahead of time, you can let your marketing run on autopilot while you do what you love best--serve your interior design clients.

How to Add Your Watermark Logo to Photos with Canva

How to Add Your Watermark Logo to Photos with Canva

As an interior designer, home renovator, or window treatment pro, protecting photos of your work is not only important, it is one of the biggest things you can do to help protect your livelihood.

How to Integrate MailChimp with Facebook and Your Website [Video]

How to Integrate MailChimp with Facebook and Your Website [Video]

Does your website WORK for you? While it should definetly look pretty, be mobile-friendly, and showcase your work, it should also capture the email address of ANYONE who visits your site.