In this article:
- 3 reasons you should stop blogging every freaking day
- A free blog post template
- My easy system for creating blog posts
Ever heard that you should post a new blog article 5-7 times per week? That's crazy, especially if you are a soloprenuer with a demanding client list.
Here’s why you should NOT post to your blog every day:
- Writing a new article every day is a huge, overwhelming task, so overwhelming that it sets you up for failure. You might go strong and hard for a week, then fade out as the other priorities in your business take over.
- Your RSS subscribers will get annoyed. They signed up for your updates, not play-by-play newsflashes of your business musings.
- It’s better to post two, solid articles per week than one mediocre post per day. (In fact, posting twice per week is MY strategy. You’re welcome to steal it.) At the least, post twice per month at regular intervals.
The blog post template:
Why it works:
When your title is optimized for search engines (SEO), readers will be able to find your blog more easily. To make sure your title is SEO’d properly, use Co-Schedule’s free headline tool. If your title scores a 70 or higher, it’s good to go. (This blog post title scored a 73.)
THE COVER IMAGE
Using a high-resolution image not only catches the eye, it also makes you and your knowledge look more credible and valuable. The opposite is also true. Tacky, irrelevant, blurry, or grainy photos will kill your blog and hurt your business.
Since the dawn of time, humans have responded well to stories. We can’t help but listen. Don’t overthink this. If you begin each post with, “Once upon a time,” your readers will laugh at you and leave. Instead, find a way to add your personal flair to the intro. This might include a client story, your busy week, your most embarrassing moment, and so on. The key is, it must correlate to your main topic.
THE 2ND IMAGE
Blog posts that lack images also lack something else—readers. Go heavy on the images, as long as they are high-resolution and appropriate for your topic.
BONUS TIP: Don’t align your images to the right or left. Instead, center them and let your text flow above and beneath. This renders better on mobile and, in general, it’s just easier to read.
THE BODY TEXT
Keep it interesting with bulleted or numbered lists and short paragraphs (3-5 sentences each). Add another image after 150 words or so to give your readers a break. Reading is hard work!
Use bold text and Heading 2 or 3 to delineate section breaks or to create "speed bumps" that cause your readers to slow down and really catch what you're saying. (P.S. H2's that contain keywords are great for upping your SEO!)
BONUS TIP: To prevent losing your work, write your blog post in Word. If your internet crashes, you won’t lose anything.
The call to action is the whole point of your blog post. What do you want them to do after reading your post? Common CTA’s include, “Comment below,” “Contact me” with a link to the Contact Page or an “Opt In” offer with email sign up to grow your mailing list.
BONUS TIP: Add a mini bio at the end of each post. They may or may not be the same from post to post. See mine below for an example.
FINAL BONUS: Copy and paste your blog post from Word into NotePad. This strips it of all formatting, allowing it to “mold” to the formatting of your blogging platform. This will save you from a massive formatting headache!
Like this blog post template? Want more marketing templates that are even easier to use?
Kate Greunke is the founder of Socialite LLC and specializes in helping interior designers, remodelers, and window coverings specialists confidently find the right clients online.