If you are looking for a way to grow your mailing list, look no further than online quizzes. The beauty of putting a quiz on your interior design or home staging website is that it provides an easy and fun way for people to discover their design style, determine whether or not they should hire a stager (spoiler alert: the answer is yes!), and this online quiz makes your business look incredibly profession and forward-thinking.Read More
Be sure to offer a free gift to anyone who joins your list. (Yep, it's the ol' dangle-the-carrot-in-front-of-the-horse trick, and it works.) For example, you could say, "Join my mailing list and get my list of top 5 furniture resources." It doesn't have to be difficult or complicated.Read More
Does your website WORK for you? While it should definetly look pretty, be mobile-friendly, and showcase your work, it should also capture the email address of ANYONE who visits your site.Read More
Because what you do as an interior designer or window treatment professional is completely client-facing, it's important that your mailing list becomes familiar with your pretty face. Familiarity builds trust, trust builds relationships, and relationships build your client roster.Read More
Setting up MailChimp is a simple process. Once you start using the platform, you'll never want to return to ConstantContact. Your emails will be prettier, your readers will be happier, and you'll be pretty much care-free with your email marketing.Read More
As an interior designer or window treatment professional, looking good is the essence of your business. What you wear to client meetings matters. What your website looks like *really* matters, and what your email newsletters look like *absolutely* matters.Read More
As I mentioned in another post, I have very specific reasons for creating Socialite | Subscribe. It's more than just a library of marketing content. It's a heart project.
Shortly after I watched my interior design friend be bullied by her social media manager, one of my neighbors was in the middle of an ugly fight with her marketer.Read More
As the founder of a newsletter subscription service for home professionals, you'd think I'd know a thing or two about writing a crazy good newsletter. You'd be right.
Members of Socialite | Subscribe often have open rates 18% higher than average for their industry. While I can't guarantee that level of success for all of my members, I can certainly set them up for it.
You see, high open rates are not accidents. There's a reason why my members' mailing lists will open my template emails month after month.
Why do my template emails for Socialite | Subscribe have such high open rates?Read More
I removed all graphics and photos from the email template. No logos, no social icons—nothing. By the time I was done, it looked like a personal email.
Here is the exact email copy I used to land 10 new, lengthy Houzz reviews:Read More