How to Deliver Interior Design Content Upgrades with Mailchimp

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Did you know that you have a mailing list? That's right. (Don't argue with me.) If you have the email addresses of past / current clients, you have a mailing list. (See? Told you.) Gather these email addresses into an Excel spreadsheet and keep it handy. Why?

That baby is a money-maker and lead generator like you wouldn't believe.

Pro tip: If you are looking for more projects, start with the people who already love you. Sending a monthly email newsletter is the #1 best way to get repeat business from past clients. The bigger your list, the more leads you will get each month.

So...how do you grow your mailing list?

Make sure you have a place for people to join your mailing list on your website. You can place that form on the header, footer, sidebar (or all of the above).

Also be sure to offer a free gift to anyone who joins your list. (Yep, it's the ol' dangle-the-carrot-in-front-of-the-horse trick, and it works.) For example, you could say, "Join my mailing list and get my list of top 5 furniture resources." It doesn't have to be difficult or complicated.

How to set up an auto-responder in Mailchimp

that auto-delivers your freebie / content upgrade / opt-in offer to new subscribers:

Kate the Socialite is a marketer for interior designers, home stagers, and window covering professionals. If you need a monthly newsletter or website for your design firm, you're in the right place.

 

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