Does your website WORK for you? While it should definitely look pretty, be mobile-friendly, and showcase your work, it should also capture the email address of ANYONE who visits your site.
Why? These people are WARM / HOT leads. You'll want to reach to these people with a monthly newsletter, offering design ideas, inspiration, and tips. This will keep you top-of-mind and result in new clients on the regular.
But how do you make it happen?
It's not as difficult as it looks. All you need to do is give people a good reason to join your mailing list (we call this an "opt-in offer" or a "lead magnet") and make sure your website knows what to do with those email address once people start to join.
Creating a lead magnet is crucial to growing your mailing list and making sure only the RIGHT people join. Learn how to create your lead magnet here.
The easiest way to do this is to link your MailChimp account to your website. MailChimp is a free service (far better than ConstantContact) for up to 2K subscribers.
MailChimp will keep track of these new email addresses and assemble them into a tidy list of contacts for you to use.
To grow your list even more, I suggest integrating it with Facebook.
This process doesn't require a web designer, but as I mention in the video below, you may prefer to use one. This is a simple task and very affordable. Ask your web designer to do it, or email me and I'll do it for you.