Simple Pinterest Tips for Interior Designers & Home Stagers
The sole purpose of your Pinterest profile is to send traffic to your website--provided that you are pinning items from your own website as part of your strategy.
You are doing a great job on Pinterest if you have at least 15 boards that are highly specific and nicely curated., with a minimum of 50 pins on each.
Pinterest is a search engine more than it is a social platform, so our approach will be different with this platform than with other social media.
Avoid Pinning These Things...
Avoid pinning "ugly" photos. Make sure the lighting, composition, and design are worthy of your brand.
Also avoid pinning things that are exclusively related to your personal interests, like recipes, hairstyle tutorials, etc. If you want to pin items like these, make those boards "secrete" or create a separate and personal profile for yourself.
Avoid making client collaboration boards public. Keep the board secret so that only you and your client can see it. If you can't change the privacy settings, you are not the owner of that board and it is out of your hands.
Pin More of These...
Pin more items that your ideal client is interested in.
Pin items from your website, especially blog posts, as this is how Pinterest becomes part of your sales funnel and not just a collection of ideas.
Pinterest Strategy for Interior Designers & Home Stagers
- Remove any irrelevant boards and combine similar boards.
- Make client collaboration boards "secret."
- Put at least 50 pins on each board.
- Ensure that each pin from your website includes a description and hashtags (e.g. #interiordesign, #citystate #designstyle)
- Pin at least 15 pins per day (schedule it ahead of time using BoardBooster.com).
- Change your Pinterest name to include "interior design" and add a description that indicates what type of person you serve. Be specific and hit on at least one pain point.