Be sure to offer a free gift to anyone who joins your list. (Yep, it's the ol' dangle-the-carrot-in-front-of-the-horse trick, and it works.) For example, you could say, "Join my mailing list and get my list of top 5 furniture resources." It doesn't have to be difficult or complicated.Read More
I used to feel overwhelmed by Pinterest. I didn't have time to be pinning things every day--or even every week--and I bet you don't have that kind of time just lying around either. With BoardBooster, you can sit down for an hour or less and automate your pins for the entire month (or more, if you're feeling industrious).Read More
You don't have time to spend on Facebook and Instagram all day, every day... so don't. By scheduling your posts days to months ahead of time, you can let your marketing run on autopilot while you do what you love best--serve your interior design clients.Read More
As an interior designer, home renovator, or window treatment pro, protecting photos of your work is not only important, it is one of the biggest things you can do to help protect your livelihood.Read More
Does your website WORK for you? While it should definetly look pretty, be mobile-friendly, and showcase your work, it should also capture the email address of ANYONE who visits your site.Read More
As an interior designer, remodeler, or window treatments pro, you don't have time to hop on Facebook everyday to interact with your fans (and seriously, who DOES have time?). Wouldn't it help if you could schedule your posts (links, text, and photos) ahead of time?Read More
Because what you do as an interior designer or window treatment professional is completely client-facing, it's important that your mailing list becomes familiar with your pretty face. Familiarity builds trust, trust builds relationships, and relationships build your client roster.Read More
Setting up MailChimp is a simple process. Once you start using the platform, you'll never want to return to ConstantContact. Your emails will be prettier, your readers will be happier, and you'll be pretty much care-free with your email marketing.Read More
As an interior designer or window treatment professional, looking good is the essence of your business. What you wear to client meetings matters. What your website looks like *really* matters, and what your email newsletters look like *absolutely* matters.Read More
Last week you read part one of this story that briefly detailed the not-so-rosy picture of my life experience, and I got many wonderful, heartfelt emails from some of you. Just as I expected, I wasn't the only one feeling a little lost, a little ambushed by life. Your words of encouragement made this Christmas season extra happy for me, so thank you!
Isn't it good to know you aren't alone?
Just as I'm glad to have my stalwart husband by my side through these tumultuous times (aka, LIFE), I'm thankful to have all of you, a gathering of business owners who remind me daily that I'm not in business alone.Read More