You’ll need a flyer, brochure, business cards, and a printable email sign up form. If you already have these items, update or reprint them for quality and accuracy. If you are trying to reach a high end client, your materials need to look high end, too.
Marketing is about the relationship between you (not your business) and your potential clients. It’s hard to have a relationship with someone who hides behind their services, never shows their face on social media, and uses 3rd person verbiage on their website…to name a few pitfalls!
The first thing you say in your website, social media, or email newsletter verbiage makes it clear where your heart is and what your intentions are. It either enhances the rest of your message or voids it.
Because I’m running a business, managing a team, and working with customers (hey, aren’t you doing that, too?), I have to be strategic about how I spend time marketing my business. I can’t do everything, and I sure wouldn’t want to try.
Are you about to get a new website? Make sure it is designed correctly from day one by avoiding these top 20 design mistakes. These mistakes are far too common on interior design, home staging, and workroom websites.
If you needed one project per month, how many leads did you receive before someone signed? What roadblocks prevented others from signing your contract? Learn how to overcome this and more in this week’s episode of The Kate Show.
When you know exactly who your target client is, you’ll find that writing a social media caption, a blog post, a newsletter, and new website copy becomes simple. Why? Because it’s easier to talk to someone than it is to talk to no one.
What happens when a former Google employee and founding member of Youtube sets her sights on the interior design industry? To sum it up: You get DesignerInc., the Amazon of the trade-only interior design industry.
Collaboration requires time rather than money, yet it can result in significant money earned in the end. Regardless of how you approach a collaboration—one time gig or ongoing—it has the potential to grow both businesses and, most importantly, serve your mutual clients at a higher level.
A year from now, you will look back on the first few months of your business and smile. You might cringe a little, too, and that's a good thing. You are going to learn so much about yourself and your industry from your first few years in business than any psychologist or MBA could possibly offer.
Have you tried (and failed) at blogging for your interior design, staging, or window treatment business? Blogging can be difficult if you don't know how to structure each post, what to write about, or how often to post new articles.
If you struggle with knowing what to say on your blog, website, or social channels, today's show is for you. I'm sharing my top three ways for blasting through the mental block that leaves even the most well-versed business owners speechless.
Do you overthink your decisions in business? I lean toward indecisiveness too, and I've found a four step process that helps me strategically navigate my options and make a decision that I can walk away feeling confident about.