If you needed one project per month, how many leads did you receive before someone signed? What roadblocks prevented others from signing your contract? Learn how to overcome this and more in this week’s episode of The Kate Show.
When you know exactly who your target client is, you’ll find that writing a social media caption, a blog post, a newsletter, and new website copy becomes simple. Why? Because it’s easier to talk to someone than it is to talk to no one.
What happens when a former Google employee and founding member of Youtube sets her sights on the interior design industry? To sum it up: You get DesignerInc., the Amazon of the trade-only interior design industry.
Collaboration requires time rather than money, yet it can result in significant money earned in the end. Regardless of how you approach a collaboration—one time gig or ongoing—it has the potential to grow both businesses and, most importantly, serve your mutual clients at a higher level.
A year from now, you will look back on the first few months of your business and smile. You might cringe a little, too, and that's a good thing. You are going to learn so much about yourself and your industry from your first few years in business than any psychologist or MBA could possibly offer.
Have you tried (and failed) at blogging for your interior design, staging, or window treatment business? Blogging can be difficult if you don't know how to structure each post, what to write about, or how often to post new articles.
If you struggle with knowing what to say on your blog, website, or social channels, today's show is for you. I'm sharing my top three ways for blasting through the mental block that leaves even the most well-versed business owners speechless.
Do you overthink your decisions in business? I lean toward indecisiveness too, and I've found a four step process that helps me strategically navigate my options and make a decision that I can walk away feeling confident about.
How long has it been since you updated your professional bio or the About page on your website? (If your answer makes you cringe, you're in the right place.) Your bio can be a powerful part of your marketing, the piece that convinces clients to fall in love with what you do because of who you are.
Have you been wanting to launch your e-design business or add virtual interior design to your service packages? Whether you're a total newbie or an experienced traditional designer, this episode will help you set up a sales funnel to sell your e-design services on autopilot.
Does Facebook Live scare you? I get it. I used to get heart palpitations at the mere thought of doing a live video. However, after a few tries, I started to get comfortable with it. Facebook Live became more conversational and less scripted for me--and in today's episode I'm sharing exactly how I made Facebook Live easy and fun.
Do you avoid looking at your Quickbooks account? Do numbers make your cringe? Are you unable to pay yourself consistently as an interior designer, stager, or workroom? If you answered yes to any of these questions, you likely have negative money mindset, one that will continue to stunt the growth of your business until you choose to overcome it.
Are you trying to attract high end clients for your interior design or home staging firm? Your visual presence and client process matters. If you're still emailing client documents and designs, hold up right there. If you're still constantly updating your client on the status of his/her project and wishing you could find an easier way to stay organized, this episode of the Kate Show is for you.
I chatted with fellow lady boss Albie Buabeng of Albie Knows Design and founder of The E-Design Experience, a virtual seminar and society centered on helping interior designers launch and grow a profitable e-design business (or simply add e-design to their list of services).
Do you use Pinterest as part of your marketing strategy? You should be! Pinterest is a great way to send traffic to your website, increase your publicity, and get noticed by your ideal client / shelter magazines. In this episode, I share how you can grow your Pinterest profile to 100K hits per month, increase your web traffic, put your pinning on auto-pilot--and yes--give you a blueprint of exactly what you should be pinning and how often.
Do you ever wonder if your interior design or home staging website is working *for* you rather than against you? If you are planning to build a new website or make updates to your existing site, keep in mind these 11 rules for turning your website homepage into a sales machine that attracts, courts, and converts your ideal client.