Have you ever wanted to take all of your interior design or home staging knowledge and sell THAT instead of trading your hours for dollars? I'm not suggesting that you need to stop serving your clients one-on-one, but I am hinting at the idea of having more time for your family without taking a pay cut (and, honestly, making more money) and moving toward a new phase of life with a manageable, work-from-anywhere income stream.
This episode of The Kate Show is brought to you by TryInteract.com. When they reached out a few month ago and asked if I would join their influencer program, I was overjoyed. This amazing online quiz platform has the ability to grow any business owner's mailing list, and they already have template quizzes created for interior designers.
If you just started your interior design or home staging firm, you've realized a few things (and if you haven't yet...spoiler alert!). You are going to feel like you need to explain your reason for existing. You are going to feel uncomfortable and fake when you tell people what you do. You are going to feel judged. Period.
With the recent upheaval of Houzz and IvyMark, the interior design industry is #shook. Oh, and #woke, if you want to go with straight up Generation Z lingo. Interior designers and their counterparts are on edge and scrambling to vet their vendors (perhaps a little too late) in an effort to protect their clients' information and their pricing structures.
If you are currently pouring hours of effort into crafting posts for your interior design or home staging blog, you know how important it is that people actually see what you create. Whether you're fired up with passion from the Design Bloggers Conference or you just want to increase your organic SEO so that your website can be found faster online, today's episode of The Kate Show will help you skyrocket your blog views for free.
Today I'm taking a break from hardcore marketing topics to get personal, real, and raw with you. I started my business four years go, and it has been quite a journey. In year one, I was a newly wed, a college grad, and I had four thousand dollars to my name. In year two, I rebranded, refocused, and basically started over. In year three, my husband was able to quit his day job in order to pursue his own dreams, and I was finally able to say adios to the many part-time jobs I had.
Now it's year four, and we are building our dream log home. How did I get here?
Have you noticed the plethora of marketing advice being thrown around on social media? Me too. Some of it is so smart and so brilliant that it makes me proud to count myself among the ranks of "marketer."
But not all advice is sound. In fact, I've seen and heard a few marketing tips lately that have been proven to do more harm than good. I know this because I've either tried these tips myself or because my clients have come running to me for help after trying them.
Let me be clear: Everyone is entitled to their own opinion, and I'm sure everyone has a reason for imparting specific pieces of advice. However, it is my job to warn you if I see you being (potentially) led astray by the latest and greatest marketing ploy.
A couple weeks ago, my husband and I attended a build, remodel and landscape show here in Wisconsin. Aside from being a huge production, the show was also full of dynamic booths--some really amazing ones and some really awful ones. We ended up spending five hours at the show (thanks to good beer and good friends), and I picked up some alarming do's and don'ts about expo and tradeshow marketing along the way.
Marketing your interior design or home staging firm requires a healthy balance of both online and offline marketing strategies. In today's episode, we're talking all about how you can increase your know, like, and trust factor by creating lasting and profitable relationships with realtors in the various cities and suburbs that you serve.
If you are trying to grow or sustain your interior design business, you need to make sure you aren't self-sabotaging. For example, if you or your website use the phrase, "We design spaces based on your lifestyle," hold up! In this episode, I explain why this phrase cripples your potential new client's ability to confidently hire you.
Wondering how to get more high-level clients so that you can focus on the quality--not quantity--of your design or staging projects? Today we are talking about the amazing selling power of specificity. The more specific you are with your brand and service offerings, the more your interior design or home staging firm will grow.
Does it seem like no one is seeing your Facebook posts? It's because they aren't.
Last week, I mentioned that 95% of your Facebook fans don't see what you post on your business Facebook page. Why is this? Today on The Kate Show, I go in-depth about Facebook Zero, what it is, and how you can have a successful social media strategy "because of" it, rather than "in spite of" it.
Do you feel like you have to constantly create new content for social media? Are you brain-weary from trying to come up with new blog post ideas and find yourself going weeks without publishing any content?
I get you--because I'm the same way. Coming up with new content all the time is stressful and time-consuming. Setting big goals for yourself, such as promising to post in Instagram every single day, is a great way to burn yourself out and end up doing zilch with your online marketing.
Are you overwhelmed with the chore of marketing your interior design or home staging business? Marketing has become over-complicated and strenuous, thanks to social media, email, and video marketing. We feel that we need to be constantly posting on every social media platform, and we often find that we have nothing new or unique to say. Learn how to cut the extra marketing work out of the picture in this action-packed episode.