Creating a Passive Income for Your Interior Design & Staging Business

Have you ever wanted to take all of your interior design or home staging knowledge and sell THAT instead of trading your hours for dollars? I'm not suggesting that you need to stop serving your clients one-on-one, but I am hinting at the idea of having more time for your family without taking a pay cut (and, honestly, making more money) and moving toward a new phase of life with a manageable, work-from-anywhere income stream.

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5 Ways to Grow Your Interior Design Blog for Free

If you are currently pouring hours of effort into crafting posts for your interior design or home staging blog, you know how important it is that people actually see what you create. Whether you're fired up with passion from the Design Bloggers Conference or you just want to increase your organic SEO so that your website can be found faster online, today's episode of The Kate Show will help you skyrocket your blog views for free.

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How I Grew My Business & Made Marketing Easy

Today I'm taking a break from hardcore marketing topics to get personal, real, and raw with you. I started my business four years go, and it has been quite a journey. In year one, I was a newly wed, a college grad, and I had four thousand dollars to my name. In year two, I rebranded, refocused, and basically started over. In year three, my husband was able to quit his day job in order to pursue his own dreams, and I was finally able to say adios to the many part-time jobs I had.

Now it's year four, and we are building our dream log home. How did I get here?

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8 Dangerous Marketing Tactics You Should Avoid

Have you noticed the plethora of marketing advice being thrown around on social media? Me too. Some of it is so smart and so brilliant that it makes me proud to count myself among the ranks of "marketer."

But not all advice is sound. In fact, I've seen and heard a few marketing tips lately that have been proven to do more harm than good. I know this because I've either tried these tips myself or because my clients have come running to me for help after trying them.

Let me be clear: Everyone is entitled to their own opinion, and I'm sure everyone has a reason for imparting specific pieces of advice. However, it is my job to warn you if I see you being (potentially) led astray by the latest and greatest marketing ploy.

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Top Marketing Tips for Expos & Trade Shows

A couple weeks ago, my husband and I attended a build, remodel and landscape show here in Wisconsin. Aside from being a huge production, the show was also full of dynamic booths--some really amazing ones and some really awful ones. We ended up spending five hours at the show (thanks to good beer and good friends), and I picked up some alarming do's and don'ts about expo and tradeshow marketing along the way.

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