Have you ever wanted to take all of your interior design or home staging knowledge and sell THAT instead of trading your hours for dollars? I'm not suggesting that you need to stop serving your clients one-on-one, but I am hinting at the idea of having more time for your family without taking a pay cut (and, honestly, making more money) and moving toward a new phase of life with a manageable, work-from-anywhere income stream.Read More
This episode of The Kate Show is brought to you by TryInteract.com. When they reached out a few month ago and asked if I would join their influencer program, I was overjoyed. This amazing online quiz platform has the ability to grow any business owner's mailing list, and they already have template quizzes created for interior designers.Read More
If you just started your interior design or home staging firm, you've realized a few things (and if you haven't yet...spoiler alert!). You are going to feel like you need to explain your reason for existing. You are going to feel uncomfortable and fake when you tell people what you do. You are going to feel judged. Period.Read More
With the recent upheaval of Houzz and IvyMark, the interior design industry is #shook. Oh, and #woke, if you want to go with straight up Generation Z lingo. Interior designers and their counterparts are on edge and scrambling to vet their vendors (perhaps a little too late) in an effort to protect their clients' information and their pricing structures.Read More
If you are currently pouring hours of effort into crafting posts for your interior design or home staging blog, you know how important it is that people actually see what you create. Whether you're fired up with passion from the Design Bloggers Conference or you just want to increase your organic SEO so that your website can be found faster online, today's episode of The Kate Show will help you skyrocket your blog views for free.Read More
Today I'm taking a break from hardcore marketing topics to get personal, real, and raw with you. I started my business four years go, and it has been quite a journey. In year one, I was a newly wed, a college grad, and I had four thousand dollars to my name. In year two, I rebranded, refocused, and basically started over. In year three, my husband was able to quit his day job in order to pursue his own dreams, and I was finally able to say adios to the many part-time jobs I had.
Now it's year four, and we are building our dream log home. How did I get here?Read More
Have you noticed the plethora of marketing advice being thrown around on social media? Me too. Some of it is so smart and so brilliant that it makes me proud to count myself among the ranks of "marketer."
But not all advice is sound. In fact, I've seen and heard a few marketing tips lately that have been proven to do more harm than good. I know this because I've either tried these tips myself or because my clients have come running to me for help after trying them.
Let me be clear: Everyone is entitled to their own opinion, and I'm sure everyone has a reason for imparting specific pieces of advice. However, it is my job to warn you if I see you being (potentially) led astray by the latest and greatest marketing ploy.Read More
A couple weeks ago, my husband and I attended a build, remodel and landscape show here in Wisconsin. Aside from being a huge production, the show was also full of dynamic booths--some really amazing ones and some really awful ones. We ended up spending five hours at the show (thanks to good beer and good friends), and I picked up some alarming do's and don'ts about expo and tradeshow marketing along the way.Read More