20 Marketing & Business Management Tools Every Home Pro Needs


The Kate Show | Episode 60

The episode is sponsored by My Design Assistant, virtual assistant services for interior designers.

As an interior designer, home stager, or soft furnishings workroom owner, you don’t have a lot of time to spend marketing your business or managing its day-to-day operations. You’d rather be doing the creative work and interacting with clients. If you’re bogged down by the time-suck of marketing and management, if you wish you could clone yourself or somehow extend each day to 30 hours instead of 24, this episode of The Kate Show is for you.

In this episode, I share 20 business marketing and management tools that will help make your home industry business more organized, professional, efficient, and profitable. Best of all, most tools are free or extremely affordable, and all have the potential to leave you feeling better about your self and more confident about where your business is headed.

…and that is priceless.

Listen to the Episode

20 Tools to Market & Grow Your Interior Design, Home Staging, or Workroom Business

Disclaimer: I'm sharing what works for me and many of my clients. The following resources are not flat out endorsements, nor am I being paid to talk about them in this episode. Before using any of these resources, do your own research and make the best decision for your business.

interior design home staging window workroom business client management tools



  • Online graphic design tool for creating any and all marketing pieces for your business (they won't write the text for you but they'll provide the puzzle pieces for graphic design)

  • Free with the option to upgrade for access to premium features


  • Best place to store your portfolio images, client files, and brand information since it's easy to share Dropbox folders with your marketing team, business coach, attorney, etc.

  • Free up to a certain storage level and well worth the investment for a paid account


  • Helps you stay organized personally and professional, like a to do list on steroids; easy to add team members, including outsourced contractors and even clients; you can control what everyone sees

  • Free with upgrade options and advanced features on paid accounts

MyDoma Studio

  • Best project management tool for home professionals, allows for client collaboration

  • $59 / mo with 30 day free trial


  • Easiest way to quote and source trade-only products for interior design projects

  • Showroom friendly ethics; they work with local showrooms to provide stellar services and products

  • Free for all verified interior designers


  • Most efficient way to offer virtual interior design services, collaborate with online clients, create moodboards, and source consumer-facing products

  • Pricing starts at $19 / mo and increases to a mere $35 per month per designer for all premium features

My Design Assistant

  • Highly qualified interior design assistant services for busy designers who don't have enough employees

  • Floor plans, furniture arrangements, product sourcing, mood board creation, 3D plans, admin tasks

  • More affordable than hiring an employee; contact them for pricing

interior design home staging window workroom best stock photos




  • Mid range stock photos

  • CC0, no need to cite the source

  • Free


  • Mid range stock photos; some images are not suitable for young eyes; enable “safe search” in your Pixabay account section if you prefer not to see anything too weird (they shouldn’t allow photos like that, but they do)

  • CC0, no need to cite the source

  • Free

interior design home staging window workroom marketing social media website design



  • Schedule posts to FB and IG without any annoying app reminders on your phone; everything is automated, from posting to adding the first comment with hashtags that you supply

  • $19 / mo per account


  • Works with all social media platforms

  • Free for up to 3 accounts

  • 30 day free trial on paid accounts


  • Just enter a keyword to auto-generate several sets of 30 hashtags

  • You'll need to sort through them and remove the ones that don't apply

  • Free

interior design home staging window workroom marketing social media website design



  • Best website platform for interior designers, home stagers, and soft furnishing workrooms

  • The only website platform we use here at Socialite for our own websites and our clients' websites

  • Includes built in SEO, mobile designs, fast loading speeds and fully customizable templates; easy for non-techy people, too!

  • $18 / month if paid annually, slightly more if you run an e-commerce store

Website Grader

  • Fast and accurate way to test the SEO, speed, mobile-friendliness, and usability of your website

  • Easy to share your report with your website designer and team members

  • Free

interior design home staging window workroom marketing blogging tools


Headline Analyzer

  • Check the SEO score of your blog post titles to make sure they perform well

  • Quickly teaches you how to be a better blogger

  • Free


  • Professional blog writing service for home professionals

  • Completely tailored and custom written content

  • Services packages are available on her website

interior design home staging window workroom marketing client guide magazine templates



  • Easy way to email all customers and leads at once

  • Efficient way to store customer and lead contact information

  • Easy to deliver lead magnets, freebies, and capture email addresses when used on social media or on your website

  • Free if you send mass emails to fewer than 2,000 people every month

Socialite Vault

  • Easy way to get email newsletters (that you can send with Mailchimp!) that are already written and designed for you

  • Easy way to get social media posts with captions, client welcome packets, brochures, flyers, postcards, and more for your interior design, home staging, or workroom business

  • You can request custom content, which will often be added to the membership for you to use and enjoy

  • Packages start at $25 / mo, no contracts, no minimum monthly commitments

Email Newsletters, Social Media Posts & Marketing Materials