4 Elements Your Bio Needs to Attract Your Favorite Clients
The Kate Show | Episode 26
This episode is sponsored by My Design Assistant, virtual assistant services for the interior design community.
How long has it been since you updated your professional bio or the About page on your website? (If your answer makes you cringe, you're in the right place.) Your bio can be a powerful part of your marketing, the piece that convinces clients to fall in love with what you do because of who you are.
Sadly, bios and About pages are often slapped together at the last minute, rarely updated, and fall prey to common branding faux pas that hurt more than they help, such as...
- Writing your bio in the 3rd person
- Using outdated headshots (more than 5 years old)
- Monologuing about your awards, education, and affiliations (your clients don't care about this as much as you'd think)
If you're ready to create a succinct bio that shows your humanity, portrays you as relatable, and builds trust with your potential client, you're in for a treat.