4 Reasons to Make Your Story Part of Your Marketing
The Kate Show | Episode 46
This episode is sponsored by My Design Assistant, virtual assistant services for interior designers.
Want to hear the worst piece of business / marketing advice floating around right now?
“I try to keep business and personal totally separate. It isn’t professional to talk about myself as part of my business.”
Following this mindset leads to poorly branded interior design, staging, and workroom businesses. It leads to shallow marketing (or a gross lack of marketing since the business owner will often find herself at a loss for what to say next). A lack of personality in your business can even lead to sporadic clients or ho-hum projects.
Many of you have heard my personal stories before, and you know they focus on three key points:
I don’t air my dirty laundry or look for pity; I share stories about my life as a human. If the emails and DMs I keep getting from many of you are any indication, you guys love this.
I share bad situations only if I’ve been able to overcome them, or are currently overcoming them.
I share good situations to inspire and encourage you to be the best version of yourself you can be.
Each story I tell has been able to resonate with customers across different countries, nationalities, and belief systems. It’s often the reason people initially contact me before ultimately becoming a customer. What I’m doing isn’t new or original. I’m just allowing my brand to be vivacious and engaging. The only way to do that is to put a human (me) on the front line.
You should be doing this, too. Vulnerability is scary, but so are lifeless businesses.
Listen to the Episode
Why are our personal life experiences so crucial to the success of our marketing?
…in short, there are many reasons, and here are a few:
Removing your personality and life experience from your business leaves only the cold, lifeless shell of a brand that could have been warm and inviting (whoa, so dramatic).
Hiding the real you behind your services only lets potential clients connect with your service offerings and never with you (unless they take that giant leap to work with you; this is why home professionals who lead with their personality instead of with their service menu have consistently higher profits and a steadier stream of clients than those who don’t).
The highs and lows of your life are what will help people connect with you…and know you, like you, trust you, and hire you.
Not everyone needs your services right now, which means you need to give them a different reason to follow you, read your blog, return to your site, or open your emails. Services alone have a limited reach.
Prompts to Help You Find a Story Worth Sharing
Finding a story in your own life isn’t instantaneous, especially if you’ve believed the lies your inner critic tells you. Your inner critic wants you to believe your stories are boring, pathetic, irrelevant, or too dramatic. Your inner critic wants you to fear judgement instead of embracing authenticity.
Tell that inner critic to take a hike and ask yourself the following:
What in your life have you overcome?
What has knocked you down so hard you thought you couldn’t get back up - but you did anyway?
What broke your heart?
What changed your life?
What unpopular choice did you make that you still don’t regret?
Are you ready to share your story?
I’d love it if you’d tag me on social media (@kate.the.socialite) when you share your story. I’ll be right there, cheering you on as you take one small step outside your comfort zone.