5 Ways to Grow Your Interior Design Blog for Free

5 Ways to Grow Your Interior Design Blog for Free

If you are currently pouring hours of effort into crafting posts for your interior design or home staging blog, you know how important it is that people actually see what you create. Whether you're fired up with passion from the Design Bloggers Conference or you just want to increase your organic SEO so that your website can be found faster online, today's episode of The Kate Show will help you skyrocket your blog views for free.

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5 Ways to Grow Your Design or Staging Blog for Free

1 | Post each blog update on your Google+ profile. You can use your business or personal page for this.

2 | Search for and join at least three Google communities that contain your ideal client. Be sure to search for location-based groups, such as Boston, MA, or Seattle, WA. In these groups, be sure to only post links from your own website. Don't send valuable traffic off to another site. You are there to self-promote, and Google+ is the only social media platform that allows you to do this without repercussion. 

Be sure to include two or three hashtags with each item you post on your G+ profile or in your communities. (Whatever you post in your communities will also appear on your profile unless you are in a private community.) Your hashtags can define your services or your service area: #interiordesign #homestaging #BostonMA

Posting in Google communities gives a steroid shot to your SEO. In essence, you are feeding information about your business directly into the mouth of Google. It’s genius.
— The Kate Show

3 | Join at least two Facebook groups that contain your ideal client. You can search groups by interests and geographic location. Be selective with the ones you join so that your efforts aren't too widespread or wasted.

Also, be sure to read each group's rules before posting (some groups don't allow you to share blog posts), and don't post your blog content more than once per week. Unlike Google+ communities, Facebook groups are highly interactive. You need to be respectful of the other members and careful not to spam them with your content.

Focus on being a valuable group member by asking or answering questions and socializing with group members. You are there to introduce yourself and build relationships with potential clients, which means that every post or comment you leave behind will trail back to you in a positive or a negative way. Make sure it's the former.

4 | Pin your blog posts to a Pinterest board. Pinterest is a search engine, not a social media platform. Much like Google+, it crawls your content in order to help people find you. Create rectangular images for each blog post (using Canva) and pin your posts to a board on your account. Make sure the pin description contains a few sentences from your blog post rather than an image title (like 25121545.jpg). Pinterest uses this to further categorize the pin and make it searchable. 

5 | Create SEO-driven headlines. Use Co-Schedule's free headline analyzer tool to ensure that each blog post title is set up correctly for maximum exposure. It only takes a minute and can teach you to become a better headline writer.

Resources Mentioned in this Episode