Does Facebook Live scare you? I get it. I used to get heart palpitations at the mere thought of doing a live video. However, after a few tries, I started to get comfortable with it. Facebook Live became more conversational and less scripted for me--and in today's episode I'm sharing exactly how I made Facebook Live easy and fun.Read More
Do you use Pinterest as part of your marketing strategy? You should be! Pinterest is a great way to send traffic to your website, increase your publicity, and get noticed by your ideal client / shelter magazines. In this episode, I share how you can grow your Pinterest profile to 100K hits per month, increase your web traffic, put your pinning on auto-pilot--and yes--give you a blueprint of exactly what you should be pinning and how often.Read More
Are you obsessed with getting more fans on social media? If not, do you wonder why other people seem to be chasing the status of "social media influencer" down a long, black hole? This race to some unknown finish has pressured some businesses to buy likes / followers, post polarizing content, and join Instagram pods--all for the sake of reaching that elusively high follower count.Read More
Have you noticed the plethora of marketing advice being thrown around on social media? Me too. Some of it is so smart and so brilliant that it makes me proud to count myself among the ranks of "marketer."
But not all advice is sound. In fact, I've seen and heard a few marketing tips lately that have been proven to do more harm than good. I know this because I've either tried these tips myself or because my clients have come running to me for help after trying them.
Let me be clear: Everyone is entitled to their own opinion, and I'm sure everyone has a reason for imparting specific pieces of advice. However, it is my job to warn you if I see you being (potentially) led astray by the latest and greatest marketing ploy.Read More
Does it seem like no one is seeing your Facebook posts? It's because they aren't.
Last week, I mentioned that 95% of your Facebook fans don't see what you post on your business Facebook page. Why is this? Today on The Kate Show, I go in-depth about Facebook Zero, what it is, and how you can have a successful social media strategy "because of" it, rather than "in spite of" it.Read More
Do you feel like you have to constantly create new content for social media? Are you brain-weary from trying to come up with new blog post ideas and find yourself going weeks without publishing any content?
I get you--because I'm the same way. Coming up with new content all the time is stressful and time-consuming. Setting big goals for yourself, such as promising to post in Instagram every single day, is a great way to burn yourself out and end up doing zilch with your online marketing.Read More