If you're ready to discover how many more projects you could be getting each month just by using and growing your mailing list, you'll get so much value from this episode of The Kate Show.Read More
"I spilled wine on her white sofa...and she laughed."
That was the subject line of one of my most successful email newsletters. My customers used it to introduce their clients to the wonderful joys of Crypton Fabric, resulting in custom furniture and re-upholstery projects. Open rates went through the roof anytime the email was sent…Read More
This episode of The Kate Show spills the secret of how to reconnect with clients from long ago and either work with them again or ask them to refer you.Read More
Email newsletters are a non-negotiable marketing tool for home industry businesses. If you aren’t doing it yet, your business is behind the times - no matter how current and savvy you are on social media.Read More
Blog posts and email newsletters are not interchangeable. In fact, they play starkly different roles in your marketing.Read More
The first thing you say in your website, social media, or email newsletter verbiage makes it clear where your heart is and what your intentions are. It either enhances the rest of your message or voids it.Read More
In this episode of The Kate Show, I discuss every big question I’ve ever been asked about email newsletters and email marketing.Read More
The Vault contains everything you need to market your business in the home industry - from email newsletters to social media images and captions to lead magnets and more.Read More
Have you noticed the plethora of marketing advice being thrown around on social media? Me too. Some of it is so smart and so brilliant that it makes me proud to count myself among the ranks of "marketer."
But not all advice is sound. In fact, I've seen and heard a few marketing tips lately that have been proven to do more harm than good. I know this because I've either tried these tips myself or because my clients have come running to me for help after trying them.
Let me be clear: Everyone is entitled to their own opinion, and I'm sure everyone has a reason for imparting specific pieces of advice. However, it is my job to warn you if I see you being (potentially) led astray by the latest and greatest marketing ploy.Read More