How 30 Days of Self Portraits Transformed My Social Media Marketing
The Kate Show | Episode 34
This episode is sponsored by My Design Assistant, virtual assistant services for interior designers: www.mydesignassistant.com
What is holding you back from posting photos of yourself regularly on Facebook and Instagram? I asked my Facebook group this question recently and received answers like...
"I'm not pretty enough."
"I don't want to distract people from my services."
"I have a lot of bad hair days."
"I don't have enough professional photos of myself."
I had to conquer each of these fears when I launched my Instagram test which involved 30 days of selfies, and I'm so glad I did. (If you've been following me on social media for the past few weeks, you likely know me really well by now!) Not only have I been posting a photo of myself or my family every day for the past month, but I have also been writing long and meaningful captions. Yes, it was a lot of work. Yes, I was nervous.
...And now that I know how it affects the bottom line of my business, there is no way I'm going to quit.
Listen to the Episode
Why I Committed to 30 Days of Selfies on Social Media
My goal was threefold:
increase engagement on Facebook and Instagram
increase web traffic
get to know my audience
Needless to say, I blew those goals out of the water and am growing my marketing firm at a higher rate as a result. As I review the data from the past 30 days, I can see that there is direct correlation between what and how often we post on social media and how it affects our pipeline--and yes--our bottom line. I'm excited to share the stats with you in this episode.
My Instagram stats after 30 days of self portraits / selfies
26% increase in post likes
44% increase in comments
50% increase in profile views and clicks to my website
Instagram Growth Charts & My Best / Worst Posts
My Facebook stats after 30 days of self portraits or selfies
(This is a little disappointing.)
3% increase in fans or followers
A handful of unfollows
50% increase in website clicks
Facebook Growth Charts & Reach Summary
Other Statistics & Noteworthy Results
259 new email subscribers (even though I didn't actively promote any of my lead magnets or freebies)
Facebook is the biggest social media traffic source to my website, despite the disappointing stats!
New client inquiries and customer acquisitions are through the roof; I'm insanely busy even after adding a fourth person to my team and need to restructure as a result.
My Plan Going Forward
I will be posting 3-5 times per week on Facebook; daily posts were too much.
I will be posting 5-7 times per week on Instagram
I will continue to post photos of myself, my life, and my family
I will continue to write captions based on my top three social media goals: Increased engagement, website traffic, and relationships
Things You Should Know
You don't need to think you're "beautiful" to post photos of yourself on social media
Posting photos of yourself doesn't make you look conceited or distract fans from your services
Posting photos of yourself actually enhances your message, makes your more memorable, and gives a wider variety of people within your target market deeper reasons to follow you rather than only because they need your exact service at this exact moment.
You don't need to have professional photography, but if you do, ask for a lifestyle photoshoot.