How Pinterest Will Grow Your Interior Design & Staging Business
The Kate Show | Episode 66
This episode is sponsored by My Design Assistant, virtual assistant services for interior designers.
Did you know that Pinterest is a great way to promote your new line of home furnishings, your blog, and even your portfolio? While you might know it as a social platform, Pinterest is actually a search engine and an absolute powerhouse when it comes to sending the right traffic to your website.
If you write blog posts that get very little attention, if your lead magnet isn't attracting new email subscribers, and if your website traffic overall is low... You need Pinterest. Learn how to use Pinterest at a deeper level in today's episode of The Kate Show. Be sure to subscribe on iTunes or Google Play.
Listen to the Episode
Why Pinterest Makes Marketing Easy
Pinterest attracts a certain type of user - largely female, money to spend, and looking for ways to spend it, whether it's $20 or $200,000. People use it to plan their dream homes, celebrate special moments, and get inspired. That's where you come into the picture as a designer, stager, or workroom.
Pinterest Stats You'll Want to Know:
Pinterest has 250 million monthly users
40% of Pinterest users make $100K+
High income households ($75K+) are twice as likely to use Pinterest vs. low income households
83% of Pinterest users are female
43% of female users use Pinterest to plan their dream home
29% of Pinterest users are adults
93% of active Pinterest users use the platform to plan for purchases
Whether you market to the DIY'er through your e-design services or cater to the high end client, you'll find both ends of the demographic on Pinterest.
Proof that Pinterest Drives Traffic & Profit
50% of Pinterest users make a purchase after seeing your promoted pin (an ad, essentially)
90% of weekly Pinterest users use the platform to make buying decisions
78% of Pinterest users actually WANT to see pins from businesses, unlike users on Facebook or Instagram
77% of Pinterest users found a new business or brand they love just by using the platform
33% more website traffic comes from Pinterest vs. Facebook
9% higher income overall for businesses who use Pinterest regularity vs. those that don't use it at all
Users spend an average of 14 minutes on Pinterest every time they login
How to Get Noticed on Pinterest
Pin 12-15 times per day (some of your own content but mostly content from other users that is currently trending)
Pin from your own website at least weekly (blog posts, portfolio images with watermarks, lead magnets, etc.)
Make sure your blog posts contain a vertical, rectangular image that has the title of your post and an attractive image background; this is the actual "pin" that users will see and re-pin
Make sure everything you pin from your own website contains a link to your site and a 1-2 sentence description, like the first few lines of your blog post, for example
How to Advertise on Pinterest
Pinterest is not a place to promote free consults or sales (at least not in your type of business - the home industry). Instead, it's a great place to show off your new home decor line, your real estate listings, and your workroom portfolio. Creating a "promoted pin" out of any of these things is a smart way to send qualified leads directly to your website.
Before setting up your first promoted pin, you'll need to clean up your existing Pinterest account or set up a new account if you don't currently have one that is exclusive to your business. Go listen to my episode about Pinterest basics if you'd like more direction on this. (Linked in the Resources section below.)
You'll also need to make sure your Pinterest account has been verified on your website. If you aren't sure how to do this, please contact your website designer. It is mandatory. Lastly, you will need to ensure that your Pinterest account is an official business account and that it contains at least 10-15 boards, none of which should be empty.
Make sure your promoted pin contains the following:
A clear target (your ideal client's age, gender, location, income, and level of education - Pinterest will actually ask you for these things, so be prepared)
When Pinterest asks, make sure you choose the right keywords for your business; this could include your niche service offerings - kitchen interior design, luxury real estate, handmade drapery, etc.
When selecting your campaign type (traffic, awareness, app, or video), choose traffic.
Choose an aggressive bidding strategy (yes, this is an option within Pinterest's ad settings) and be sure to pay per click. You can always make this strategy more conservative after you've seen some results.
Choose a tall, rectangular image that best represents your product or service. This might mean you need to have a photo shoot done or purchase a stock photo. Don't use a mediocre photo, especially one that wasn't professionally taken, in any circumstance.
Lastly, don't expect instant results from Pinterest, whether running an ad or simply pinning consistently. Both strategies take time, and their common goal is to send traffic to your website. Once they are on your website, you need to make sure you have a way to stay in touch with your new audience. For more information on how to do this, please listen to my episode on sales funnels (linked in the Resources section below).
Tools that Make Pinterest Marketing Easier
Pining 12-15 times per day sounds daunting...if you're doing it the old school way. Instead of hopping into your account daily to pin content, we suggest using one of these automated tools:
Tailwind and their SmartLoop feature (scheduling)
Canva (creating pinnable images)
Easil (creating pinnable images)
Canva - for creating pinnable images on your blog posts
Easil - for creating pinnable images on your blog posts
Pinfinite Growth - Online Pinterest course so you can manage your own account: