How Video Marketing Brings New Business with Guest Tori Toth

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The Kate Show | Episode 82

Does the idea of using video in your business marketing make you want run away? Hold up for a minute. What if I told you that your colleagues were already doing this and getting amazing results from it?

What if you could sit comfortably in front of your camera (or your smartphone) and talk for five minutes, knowing those efforts directly impacted the revenue of your design, staging, or workroom business?

Video is a big deal, but it doesn't have to be a colossal undertaking. Today on The Kate Show, we're chatting with home stager Tori Toth on why she started using video in her marketing and how it has helped establish her as a home staging influencer. Tune in to hear her realistic tips and strategies for becoming confident on camera and crafting a succinct message that your viewers can't stop watching.

Listen to the Episode

About Our Guest

Tori Toth is a renowned home stager and lifestyle authority, visibility strategist, educator, YouTuber, blogger and international speaker whose clientele spans the globe. Her peers recently recognized her as one of RESA Top 100 Most Influential People in Real Estate Staging for a second year in a row. She works with homeowners, real estate agents and brands helping to “create an image that sells” and has a series of “how to” videos watched over 1-million times on YouTube.

She leverages her TV Reporter experience to share visual stories through video. As the creator of the online on- demand video courses: Video Visibility and The Stage to Sell Strategy, Tori navigates the proper steps to build visibility from brands to homes. She is the best-selling author of Feel At Home: Home Staging Secrets for a Quick and Easy Sell, Make It Home: The Ultimate Property Project PlannerTM and the co-author of Marketing for the Staging + Design Industry.

Topics Discussed

Please listen to the episode to hear Tori’s answers and her extra-helpful advice on video marketing:

  • What made you realize that you, personally, needed to start using video marketing? It can feel like quite a huge leap from traditional marketing channels.

  • How did you find the confidence to put yourself on camera?

  • What was it like to film and publish your very first video? Did you have to redo it a few times or lean heavily on editing?

  • How often do you release new videos?

  • Which channels do you use for video? (Youtube, IG, FB...)

  • How do you promote the videos you create? (Sharing, ad spend, etc.)

  • What is your step-by-step video creation process? Please include any software or subcontractors you recommend.

  • Realistically, how long does it take to create and publish a 3 minute video?

  • How do you come up with video topics?

  • What topics to you focus on the most and why?

  • Who are you trying to reach with your videos?

  • What type of ROI have you gotten directly from video marketing?

  • What are the most common excuses you've heard regarding why other home industry entrepreneurs avoid using video?

  • What is your advice for someone who wants to start using video in their business but feels overwhelmed and uncomfortable?

  • How does your online course, Video Visibility, help business owners use video? Please explain all features and benefits.

  • What results have your course members been getting?

Resources

Tori's Video Visibility Course | Use promo code VVsocialite15

Connect with Tori on social: