Offline Marketing to High End Clients in the Home Industry 101

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The Kate Show | Episode 55

Sponsored by Your Business Partner, Nancy Ganzekaufer: Business Coach for Creative Entrepreneurs.

While you’ve been marketing your design, staging, or workroom business online, you’ve likely faced another hurdle: offline marketing. In today’s episode of The Kate Show, I’m shared the four steps to creating an offline marketing strategy that puts you in front of your ideal client, earns their trust, and puts them on your project schedule.

Listen to the Episode

4 Steps to Marketing Offline in the Home Industry

1) Choose your outlet based on where your ideal client already is

Join a country club, book club, or social group or become part of a fitness group or neighborhood association.

2) Prepare your marketing arsenal and mindset

You’ll need a flyer, brochure, business cards, and a printable email sign up form. If you already have these items, update or reprint them for quality and accuracy. If you are trying to reach a high end client, your materials need to look high end, too.

3) Set up your own branded event or seminar.

Invite your new contacts from your group in step 1 and also invite past clients to attend. If you are a designer, offer appetizers, wine, and a tour of a local showroom with your tips on paint color. If you are a home stager, tour a listing you recently staged and explain the process / why staging works. If you are workroom, tour your work space or offer a Window Treatment 101 class to homeowners / designers.

4) Follow up with a funnel.

Three days after your event, email your attendees to thank them for coming and to offer your consultation service. Make sure these people are also on your main mailing list to receive your monthly email newsletter. A monthly newsletter will keep you top of mind without irritating them and allow you to land more projects.

Resources

Get your offline marketing materials suite at Socialite Vault, complete with flyers, tri-fold brochures, business cards, email newsletters, and more. The offline marketing materials are coming to the Vault by March 2019.

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