A couple weeks ago, my husband and I attended a build, remodel and landscape show here in Wisconsin. Aside from being a huge production, the show was also full of dynamic booths--some really amazing ones and some really awful ones. We ended up spending five hours at the show (thanks to good beer and good friends), and I picked up some alarming do's and don'ts about expo and tradeshow marketing along the way.

Marketing your interior design or home staging firm requires a healthy balance of both online and offline marketing strategies. In today's episode, we're talking all about how you can increase your know, like, and trust factor by creating lasting and profitable relationships with realtors in the various cities and suburbs that you serve.

If you are trying to grow or sustain your interior design business, you need to make sure you aren't self-sabotaging. For example, if you or your website use the phrase, "We design spaces based on your lifestyle," hold up! In this episode, I explain why this phrase cripples your potential new client's ability to confidently hire you. 

Wondering how to get more high-level clients so that you can focus on the quality--not quantity--of your design or staging projects? Today we are talking about the amazing selling power of specificity. The more specific you are with your brand and service offerings, the more your interior design or home staging firm will grow. 

Are you overwhelmed with the chore of marketing your interior design or home staging business? Marketing has become over-complicated and strenuous, thanks to social media, email, and video marketing. We feel that we need to be constantly posting on every social media platform, and we often find that we have nothing new or unique to say. Learn how to cut the extra marketing work out of the picture in this action-packed episode.