Lead magnets made you look professional and contribute incredible value to your sales funnel, even when you are trying to reach clients local to your area.Read More
Backwards marketing is a practice that starts with the end in mind, creating a clear marketing goal and breaking down the steps leading away from it.Read More
Collaboration requires time rather than money, yet it can result in significant money earned in the end. Regardless of how you approach a collaboration—one time gig or ongoing—it has the potential to grow both businesses and, most importantly, serve your mutual clients at a higher level.Read More
Do you need a new website or logo? Ensure that your project turns out well by getting familiar with the design processes of both.Read More
Not only have I been posting a photo of myself or my family every day for the past month, but I have also been writing long and meaningful captions. Yes, it was a lot of work. Yes, I was nervous.Read More
A year from now, you will look back on the first few months of your business and smile. You might cringe a little, too, and that's a good thing. You are going to learn so much about yourself and your industry from your first few years in business than any psychologist or MBA could possibly offer.Read More
If you struggle with knowing what to say on your blog, website, or social channels, today's show is for you. I'm sharing my top three ways for blasting through the mental block that leaves even the most well-versed business owners speechless.Read More
If you're ready to learn when, where and how to run a successful ad--and how to recognize when it's truly a waste of money--this episode is for you.Read More
Do you overthink your decisions in business? I lean toward indecisiveness too, and I've found a four step process that helps me strategically navigate my options and make a decision that I can walk away feeling confident about.Read More
How long has it been since you updated your professional bio or the About page on your website? (If your answer makes you cringe, you're in the right place.) Your bio can be a powerful part of your marketing, the piece that convinces clients to fall in love with what you do because of who you are.Read More
Have you been wanting to launch your e-design business or add virtual interior design to your service packages? Whether you're a total newbie or an experienced traditional designer, this episode will help you set up a sales funnel to sell your e-design services on autopilot.Read More
Does Facebook Live scare you? I get it. I used to get heart palpitations at the mere thought of doing a live video. However, after a few tries, I started to get comfortable with it. Facebook Live became more conversational and less scripted for me--and in today's episode I'm sharing exactly how I made Facebook Live easy and fun.Read More
I chatted with fellow lady boss Albie Buabeng of Albie Knows Design and founder of The E-Design Experience, a virtual seminar and society centered on helping interior designers launch and grow a profitable e-design business (or simply add e-design to their list of services).Read More
Do you use Pinterest as part of your marketing strategy? You should be! Pinterest is a great way to send traffic to your website, increase your publicity, and get noticed by your ideal client / shelter magazines. In this episode, I share how you can grow your Pinterest profile to 100K hits per month, increase your web traffic, put your pinning on auto-pilot--and yes--give you a blueprint of exactly what you should be pinning and how often.Read More
Do you ever wonder if your interior design or home staging website is working *for* you rather than against you? If you are planning to build a new website or make updates to your existing site, keep in mind these 11 rules for turning your website homepage into a sales machine that attracts, courts, and converts your ideal client.Read More
Have you ever wanted to take all of your interior design or home staging knowledge and sell THAT instead of trading your hours for dollars? I'm not suggesting that you need to stop serving your clients one-on-one, but I am hinting at the idea of having more time for your family without taking a pay cut (and, honestly, making more money) and moving toward a new phase of life with a manageable, work-from-anywhere income stream.Read More
If you just started your interior design or home staging firm, you've realized a few things (and if you haven't yet...spoiler alert!). You are going to feel like you need to explain your reason for existing. You are going to feel uncomfortable and fake when you tell people what you do. You are going to feel judged. Period.Read More
With the recent upheaval of Houzz and IvyMark, the interior design industry is #shook. Oh, and #woke, if you want to go with straight up Generation Z lingo. Interior designers and their counterparts are on edge and scrambling to vet their vendors (perhaps a little too late) in an effort to protect their clients' information and their pricing structures.Read More
Today I'm taking a break from hardcore marketing topics to get personal, real, and raw with you. I started my business four years go, and it has been quite a journey. In year one, I was a newly wed, a college grad, and I had four thousand dollars to my name. In year two, I rebranded, refocused, and basically started over. In year three, my husband was able to quit his day job in order to pursue his own dreams, and I was finally able to say adios to the many part-time jobs I had.
Now it's year four, and we are building our dream log home. How did I get here?Read More
Have you noticed the plethora of marketing advice being thrown around on social media? Me too. Some of it is so smart and so brilliant that it makes me proud to count myself among the ranks of "marketer."
But not all advice is sound. In fact, I've seen and heard a few marketing tips lately that have been proven to do more harm than good. I know this because I've either tried these tips myself or because my clients have come running to me for help after trying them.
Let me be clear: Everyone is entitled to their own opinion, and I'm sure everyone has a reason for imparting specific pieces of advice. However, it is my job to warn you if I see you being (potentially) led astray by the latest and greatest marketing ploy.Read More