Catch Up on Past Episodes
New Episode Every Monday | Subscribe to The Kate Show in iTunes or Google Play
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New Episode Every Monday | Subscribe to The Kate Show in iTunes or Google Play
Ttoday’s episode of The Kate Show will help ease your stress, clear the mental clutter, and drive you back to the basics of marketing - you know- the parts that actually grow your business.
You’ll need a flyer, brochure, business cards, and a printable email sign up form. If you already have these items, update or reprint them for quality and accuracy. If you are trying to reach a high end client, your materials need to look high end, too.
Marketing is about the relationship between you (not your business) and your potential clients. It’s hard to have a relationship with someone who hides behind their services, never shows their face on social media, and uses 3rd person verbiage on their website…to name a few pitfalls!
The first thing you say in your website, social media, or email newsletter verbiage makes it clear where your heart is and what your intentions are. It either enhances the rest of your message or voids it.
Because I’m running a business, managing a team, and working with customers (hey, aren’t you doing that, too?), I have to be strategic about how I spend time marketing my business. I can’t do everything, and I sure wouldn’t want to try.
Are you confused about SEO? Are you worried that your interior design, home staging, or workroom website won’t be found on the first page of Google?
Do you ever wonder if half of your marketing efforts are a waste of time or money? You should. Learn how to assess and address this issue in today’s episode.
As a business owner who has become very open about faith and business over the past couple years, I’ve gotten a radical perspective on faith and business.
Are you about to get a new website? Make sure it is designed correctly from day one by avoiding these top 20 design mistakes. These mistakes are far too common on interior design, home staging, and workroom websites.
If you needed one project per month, how many leads did you receive before someone signed? What roadblocks prevented others from signing your contract? Learn how to overcome this and more in this week’s episode of The Kate Show.
Want to hear the worst piece of business / marketing advice floating around right now?
“I try to keep business and personal totally separate. It isn’t professional to talk about myself as part of my business.”
When you know exactly who your target client is, you’ll find that writing a social media caption, a blog post, a newsletter, and new website copy becomes simple. Why? Because it’s easier to talk to someone than it is to talk to no one.
In this episode of The Kate Show, I discuss every big question I’ve ever been asked about email newsletters and email marketing.
In the words of Zappos CEO Tony Hsieh, “Chase the vision, not the money; the money will end up following you.”
If you need to prepare your SEO for a post-Google Plus world, or if you just want to know how you can easily improve your business’s ability to be found on Google, this episode is for you.
What happens when a former Google employee and founding member of Youtube sets her sights on the interior design industry? To sum it up: You get DesignerInc., the Amazon of the trade-only interior design industry.
The Vault contains everything you need to market your business in the home industry - from email newsletters to social media images and captions to lead magnets and more.
Lead magnets made you look professional and contribute incredible value to your sales funnel, even when you are trying to reach clients local to your area.
Backwards marketing is a practice that starts with the end in mind, creating a clear marketing goal and breaking down the steps leading away from it.
If you’re looking to expand your interior design services and provide a more well-rounded experience for your clients, you need to meet Revel Woods.
Collaboration requires time rather than money, yet it can result in significant money earned in the end. Regardless of how you approach a collaboration—one time gig or ongoing—it has the potential to grow both businesses and, most importantly, serve your mutual clients at a higher level.
Do you need a new website or logo? Ensure that your project turns out well by getting familiar with the design processes of both.
Not only have I been posting a photo of myself or my family every day for the past month, but I have also been writing long and meaningful captions. Yes, it was a lot of work. Yes, I was nervous.
A year from now, you will look back on the first few months of your business and smile. You might cringe a little, too, and that's a good thing. You are going to learn so much about yourself and your industry from your first few years in business than any psychologist or MBA could possibly offer.
As an interior designer, home stager, or window treatment workroom, what you post on social media directly impacts the type of clients and projects you will receive.
If you've ever found yourself thinking, "I don't need a coach," or, "I can't afford a coach," you already have two crucial reasons for hiring one
Have you tried (and failed) at blogging for your interior design, staging, or window treatment business? Blogging can be difficult if you don't know how to structure each post, what to write about, or how often to post new articles.
If you struggle with knowing what to say on your blog, website, or social channels, today's show is for you. I'm sharing my top three ways for blasting through the mental block that leaves even the most well-versed business owners speechless.
If you're ready to learn when, where and how to run a successful ad--and how to recognize when it's truly a waste of money--this episode is for you.
Do you overthink your decisions in business? I lean toward indecisiveness too, and I've found a four step process that helps me strategically navigate my options and make a decision that I can walk away feeling confident about.