EMAIL MARKETING for GOTCHA COVERED OWNERS
Full Service Email Marketing
This service is provided in partnership with Gotcha Covered Inc. As a franchisee, most of your clients should come from referrals and from your website. Harness the momentum of email marketing to facilitate more word-of-mouth referrals, and use your Google Business profile to increase your organic website traffic.
900+
CLIENTS SERVED
10,000+
CLIENT EMAIL CAMPAIGNS
12+
YEARS IN THE INDUSTRY
New clients as a result of my newsletter!
“I received two clients this past month from my newsletter. I remember hearing that it takes time (for some reason had 6-9 months in my head) and I started the newsletter last fall - sooo right! And it's working!"
- Trisha P.
Socialite Studio | The Deliverables
Socialite Studio services are provided on a monthly retainer with a 6 month commitment and signed Service Agreement required. Billing is automatic every 30 days, beginning the day you initiate services.
As a Gotcha Covered Inc. franchise owner, you qualify for special monthly retainer pricing that isn’t available to the general public.
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Real ROI: Email marketing averages $36–$42 return per $1 spent, making it one of the highest-ROI marketing channels. Our non-salesly emails sell high-trust, high-ticket services because we lean heavily on the relationship side of what you do.
Above average open rate: The norm open rate is 21–35%. Our clients are considered Top Performers with open rates that often average 45% or higher due to email newsletter quality and sending frequency (every 2-4 weeks).
Visual storytelling for a visual industry: We use a thoughtful combination of visual elements, professional copywriting, and your brand voice to inform, delight, and inspire your audience to either refer you or hire you themselves.
No large audience needed: Many clients come to us with only a few dozen contacts and still walk away with new 6 figure projects. The statistical and anecdotal evidence strongly suggests that successful email campaigns do not require large contact lists. To get started, your contact list should include: Past leads, clients, friends, family, and industry colleagues.
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Increases Keyword Relevance: Google Business posts provide an additional avenue to associate relevant services with your business, allowing search and AI algorithms to better understand your offerings.
Creates Keyword Justifications: When you naturally include products or services in your posts, Google often highlights short snippets of your post directly in the local map pack (e.g., "Their website/post mentions 'plantation shutters'"). This makes your listing stand out against competitors.
Improves User Engagement: Profiles with fresh updates are more likely to convert searchers into clients. Higher engagement metrics tell Google your profile is a valuable result, rewarding you with better visibility.
Signals Freshness and Trust: Consistent updates prove your business is open and properly managed. Consistent posts build immediate credibility.
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Together we can review analytics, explain data, and address any technical issues that might arise as they relate to your mass email account or Google Business profile.
$250
MONTHLY RETAINER
★ ★ ★ ★ ★
New project a half hour after sending.
“Just sent out the first newsletter in the last half hour and one of my good clients JUST reached out and wrote ‘It's like you ready my mind. I've been meaning to call you. We need a complete upstairs remodel.’
THANK YOU for working your magic!!”
- Natalie R. | Interior Designer
★ ★ ★ ★ ★
Received an inquiry within an hour!
“I just sent my first newsletter today and received an inquiry for window treatments within an hour! The newsletters are so polished and professional looking. I could never have come up with them on my own.”
- Private Client, Window Treatments
★ ★ ★ ★ ★
Results within four hours.
“My newsletter was sent four hours ago and I just got a call from a repeat customer for five Roman shades!”
- Bethany Wheaton, Plymouth Upholstery
★ ★ ★ ★ ★
My business has tripled.
“My business has tripled in the past 3 months since I signed up. I can’t thank you enough…Your strategy works and I’m forever grateful to have found you.”
- Virginia DesRoches, Ironwood Studio
★ ★ ★ ★ ★
Several new clients from just the first one!
“I have put into practice the monthly newsletter and have received great comments and several new clients from just the first one!”
- Amanda Deal Smith, Sew Unordinary
★ ★ ★ ★ ★
The well-crafted look that I’ve always wanted.
“Socialite has provided me with the structure and well-crafted look I’ve always wanted. Plus I have gotten so much praise from my email subscribers!”
- Alejandra Munizaga, Natura Interiors
How It Works
No. 1ONBOARDING
Our onboarding form covers key items such as your brand voice, ideal client, business goals, and content direction. We’ll follow that up with a live call.
No. 2 NEWSLETTER PRESENTATION
We will curate and preset a list of email marketing topics and find replacements for any that you don’t like. Once we have your approval, we’ll draft each topic in your unique brand voice.
No. 3 NEWSLETTER FORMATTING
We will format your content in your branded email layout. (If you don’t have a branded email template, we’ll create one for you.) We will curate images from your approved sources, such as your portfolio, for each email.
NO. 4FINAL APPROVALS
We will present the entire batch of custom, branded and formatted emails for your review. Once all are approved, we will schedule them to send at the cadence of every two weeks.
NO. 5REPURPOSE ON GOOGLE BUSINESS
We’ll repurpose your approved content as weekly posts to your Google Business listing, at the rate of four posts per month. These posts will be scheduled using Google Business’s native scheduling tool and link directly to a page on your website.
Ready to grow your Gotcha Covered business organically?
Frequently Asked Questions
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We will ask you clarifying questions during onboarding, look at your website, and ask for your feedback until the voice is just right.
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No, our content is not written by AI. We humans create each topic, outline and draft in-house. We DO use internal AI tools to better refine that content in your brand voice and to repurpose that content into different formats for your brand’s usage.
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Any email platform will do. Most of our clients use Flodesk, Mailchimp, or Elenore.
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TOPICS
We’ve got that covered, though we always appreciate your input. If you have a specific topic idea that your ideal client would love, simply ask for it.
IMAGES
We prioritize using your own images and can curate stock images that match your brand to supplement if needed.
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Yes, we consult on that and so much more. Simply book a phone / video consultation whenever you need to strategize, bust through a roadblock, or receive marketing advice.
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No, because social media has statistically proven to be a poor source of leads for home professionals.
We DO provide posts for your Google Business listing, and that is for local SEO purposes.
Our service primarily covers email marketing specifically because of its higher ROI compared to any other digital marketing method.
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We’ve been offering this service since 2016 and have never had an issue with competitor overlap. What we create for you will be vastly different that what we create for another home professional, even if they work near you geographically.
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Socialite Studio operates exclusively in six (6) month blocks. You may choose to prevent auto-renewal of the Service Agreement by contacting us in writing about the matter any time before your renewal date.
Due to the digital nature of our products and services, we do not issue refunds.
Every client must sign a contract prior to any work.