UNCOMPLICATED & TRANSPARENT SEO SERVICES
SEO for INTERIOR DESIGNERS WHO WANT TO scale
As a home industry professional,
Your brain yearns to focus more on your design projects and less on interior design SEO - which certainly feels like an expensive mystery. You wonder whether your website is just “looking pretty” or actually doing its job. You wish someone would specialize in SEO for interior designers so that you could stop worrying about it.
If search engine optimization of your website has been a nagging concern, let’s clear it up. Here’s to your profit-driven and SEO’d website.
Designers, do you have good SEO?
SIGNS THAT YOUR LOCAL SEO NEEDS FIXING
❌ You aren’t getting leads through your website
❌ Your site has very little text - or a lot of text with minimal headings or subheadings
❌ Your copywriting talks about your business more than it talks about your ideal client
❌ Your website pages haven’t been intentionally optimized for specific keywords
❌ Your website images weren’t compressed and renamed prior to being uploaded
❌ Your website layout is not user-friendly and / or loads slowly
What exactly is SEO?
ON-PAGE SEARCH ENGINE OPTIMIZATION
Search engine optimization involves optimizing your website so that each of its main pages targets a specific keyword, talks directly to the pain points of your ideal clients, and remains user-friendly.
Google takes all of these things into account when determining when, where, and how to rank your website.
At the Socialite Agency, we offer local search engine optimization and similar SEO services for interior designers and other industry professionals who want more high end clients and more confidence that their website is a true marketing asset rather than an overhead expense.
An SEO Case Study
We increased this professional organizer’s SEO score from 46 to 83 (out of 100) in just four weeks.
FROM THE CLIENT’S PERSPECTIVE:
Working with The Socialite Agency was one of the best decisions I’ve made for my business. I knew it was time for a professional upgrade, and I’m so glad I chose them.
After just a few tweaks from the initial draft, they delivered a polished, professional website that finally reflects the heart of my brand.
What I love most is that they truly understand our industry. As someone in the organizing industry, it was such a relief to work with a team that just gets it—the tone, the design, the content—it all felt spot on. I only wish I had done this sooner.
If you're a professional organizer looking to elevate your online presence, The Socialite Team is everything you didn’t know you needed.
ELISSA GIWNER
ETHEREAL EDITS HOME ORGANIZING
LOS ANGELES, CALIFORNIA
the SEO
RESOURCE
for HOME PROS
Your website SEO shouldn’t be an expensive mystery. At Socialite, we put the power of your web presence back in your hands by eliminating keyword ranking confusion, helping you read your own analytics, and not charging you ongoing fees for things that you could be doing on your own with the help of a few really affordable tools, such as keyword monitoring.
SEO for Interior Designers Includes…
✓Keyword research based on your service area, services offered, and your ideal client
✓Analysis of your two biggest competitors; if they already rank higher than you, what does their site have that yours doesn't? This includes looking at their backlinks, domain authority, and other ranking factors.
✓Optimization of the “money pages” - homepage, about page, and services - for unique and specific keyword phrases.
✓Creation of SEO titles, SEO descriptions, headings, subheadings, and body text that include the primary keyword / keyword phrases (and variations of those). Because Google uses natural language processing, the copywriting will be engaging, informative, and conversational.
✓Addition of design elements and calls-to-action, such as bulleted lists, drop-downs, new layouts and buttons to make your website user-friendly and avoid thin content issues.
✓Addition of an FAQ section at the end of each service page - because search engines love to use these for their AI-generated summaries.
✓Optimization or set up of your Google Business profile, if needed, so that you can easily maintain it moving forward
✓Set up, connection, and guidance for Google Analytics and Google Search Console so that you can make sense of your website traffic data moving forward.
HOW SEO FOR INTERIOR DESIGNERS WORKS
No. 1THE SEO AUDIT & REPORT
We always start with an SEO audit of your website, which incurs a one-time fee of $250 USD. This includes a full review of your website, a PDF report listing the changes that need to be made - listed by priority - and a range of fees for resolving those items.
If you are already on one of our Vault plans, this audit is complimentary. Please request it!
No. 2 THE SCOPE & TIMELINE
Your scope of work will be flexible, allowing you or your in-house team to take on the less technical, more tedious tasks to save on our billable hours if budget is a concern.
Payment plans are matched to the size of the project, often spreading both the SEO work and the payments across several months to make it more palatable.
No. 3 THE INVESTMENT
The actual SEO work (after the audit) and related investment will vary. The final contracted price will depend on whether you want us to address all SEO issues or just the issues that you have deemed most critical to your business.
All SEO work has a minimum investment of $2,500 USD.
NO. 4PLANS & IMPLEMENTATION
Based on your desired timeline and payment plan, we’ll provide you with a monthly breakdown of what will be accomplished, along with regular check-ins along the way to keep everyone on the same page.
NO. 5RELAUNCH YOUR WEBSITE
Your website can remain live and public during our SEO work, but this is still an ideal opportunity to announce your newly optimized website to your social and email contacts. We can assist with this, if needed.
No. 6 MONITOR YOUR ANALYTICS
You might not need our help monitoring your analytics going forward - and that’s great! We’ll ensure that your Google Analytics, Google Search Console, and Google Business listing are each connected to your site, and we’ll show you exactly how to interpret their data - which is something you should look at at least every few months.
NO. 7OPTIONAL QUARTERLY MAINTENANCE
Some of our clients prefer to keep us on deck for website updates and changes throughout the year, whether they need a new project added, a page created, or some other change that they don’t want to negatively impact their SEO.
SEO maintenance packages are a flat fee of $250 per quarter and require a 12 month commitment.
No. 8OPTIONAL ONGOING BLOG POSTS FOR SEO
Once your onsite SEO has been brought up to speed, the best way to increase your organic website traffic to is publish at least one blog post per month. The success of each blog post depends on the topic, length, title, headings, body text, and formatting. This can be a lot to think about when creating a blog post, and that’s why we offer blog post templates that shave HOURS off the time you’d normally spend writing. All blog templates are exclusive to the high end home industry and cover topics ranging from design-build and staging to home organizing and window treatments.
THE SEO RESULTS
⭐ Your ideal, qualified leads find you through Google.
⭐ You don’t feel beholden to paid ads any more, but if you do use them, you are confident that your website will make those leads stick rather than leave right away.
⭐ You are able to bring leads into your sales funnel and convert them into actual clients at a higher rate.
⭐ You are seen as a higher authority and more legitimate than your competitors, which can lead to more opportunities for press and exposure.
FAQs
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While the overall cost will vary with the scope of your SEO project, our minimum required investment is $2,500 USD.
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Yes, we also work with home staging companies, professional organizers, and window treatment dealers and workrooms.
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No, but we can remain available via a quarterly maintenance plan if you desire. This allows us to make changes to your website, upload your new projects, and make other edits - all while ensuring your SEO isn’t harmed in the process.
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This depends on the type of SEO work that is provided, the state of your site prior to beginning that work, and your other marketing efforts. SEO operates in an ecosystem of your marketing sales funnel and will not work in isolation to bring you new clients. Generally, you’ll notice a change in your website traffic and rankings after the first 60 days of intensive work.
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Yes, we offer semi-custom and fully custom website design. All fully custom websites include complete SEO and you will not need to pay for both.
Our ongoing marketing plans, which include blogging, email marketing, lead magnets, and consulting, are available here.
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Yes, you’ll get to choose your own payment plan. We’ll discuss this with you prior to signing any contract.