The past year has been a wild one for the home industry. 2025 brought a roller coaster of tariffs, inflation, rising and falling mortgage rates, and a complete upheaval in online search—thanks to Google’s core updates and the rise of AI search tools.

All of this has impacted homeowners and changed how they find (and decide to hire) home professionals like you.

As an interior designer, you can’t control tariffs, inflation, mortgage rates, Google, or ChatGPT.

But you can control how you present your services to clients.

If prospects aren’t signing your proposals, that doesn’t mean they’re uninterested—it might just mean you haven’t met them where they are right now.

Today on The Kate Show, I’m sharing two key things you can do to keep your website relevant and keep leads coming in:

• Reposition your existing services

• Start using the right keywords on your website

Do you struggle with how to price your services as an interior designer, home stager, window professional, or pro organizer? The real issue isn't how to price, but instead how to take control of your perceived value. Perceived value is another way of stating "how valuable you appear to be" to a potential client. Well, I'm sharing the top nine mistakes that are damaging your perceived value as a professional. Are you making any of these? Let's find out.

When you know exactly who your ideal client is, you’ll find that writing a social media caption, a blog post, a newsletter, and new website copy becomes simple. So, how do you get from where you are now to that clearly defined ideal client? Let’s talk about it…

In this blog post, I'm sharing a lightweight business model that has become popular with home professionals who want the flexibility of working remotely, but they don't want to offer e-design. The cool part about this consultancy business model is that you can still meet with clients in person, just as you would for a normal, on-site consultation. But unlike traditional services, you wouldn't then need to do all the planning and sourcing for the client - unless you wanted to offer that upgrade.

I'm teaching you how to become the home professional who knows the right people. If you've read my blog post 6 Easy Marketing Scripts for Home Industry Professionals, in which I shared actual scripts for connecting with referral partners, this post is not a repeat. Rather, it builds off the methods and strategies I shared previously, with specific positioning toward realtors and similar professionals. Business is about relationships. When you embrace this, the likelihood of your business growing quickly will greatly increase.

I’ll explain my Pyramid Theory and how it can help you market your business more easily, reduce your stress, narrow your focus, and expand your profitability.

Have your leads slowed down in 2024? As the economy recovers from inflation, sometimes it feels worse even while it’s getting better. I say this not to discourage you, but to let you know that you're not alone. If your business lacks leads when you previously had plenty, it might not be “all your fault.” It could just be the ebb and flow of business.

That said, control what you can control to get more design, staging, and home organizing clients. If you want to ensure you’re doing everything you can to nurture the growth of your business in the home industry, you need to remain proactive. If nothing else, put your extra downtime to good use by drilling down on your marketing and making it worth every penny.

On the other hand, if you continue to experience a steady number of quality leads coming into your business, don’t let yourself become apathetic toward marketing. Savvy entrepreneurs who understand the requirements of building long-term success will market their businesses non-stop, though the method will vary from season to season. If you want your business to stay in its growth season, this is the blog post for you.

Whether you've just started your business, have recently moved to a new state, or are looking to break into a new market, getting your first few clients can feel like an insurmountable task. How do you find those new clients when no one knows your name yet? I'm sharing the strategic referral alliances you need to make and exactly how you can make them.

I'm sharing the first thing you should do to market your business, which is dependent on your ideal client, and how that will impact your sales funnel.

If you've ever felt overwhelmed and bewildered by marketing and growing your home industry business, this blog post is for you.

This is one of those topics that I didn't want to talk about for a long time, but a desperate Google search of, "What to do when interior design competitors copy your business" yielded sparse results and made me realize that I needed to create this. If you are wondering, "Did someone copy Kate's business?" You'd be correct...about five times over.