In this blog post, I'm sharing a lightweight business model that has become popular with home professionals who want the flexibility of working remotely, but they don't want to offer e-design. The cool part about this consultancy business model is that you can still meet with clients in person, just as you would for a normal, on-site consultation. But unlike traditional services, you wouldn't then need to do all the planning and sourcing for the client - unless you wanted to offer that upgrade.

I'm teaching you how to become the home professional who knows the right people. If you've read my blog post 6 Easy Marketing Scripts for Home Industry Professionals, in which I shared actual scripts for connecting with referral partners, this post is not a repeat. Rather, it builds off the methods and strategies I shared previously, with specific positioning toward realtors and similar professionals. Business is about relationships. When you embrace this, the likelihood of your business growing quickly will greatly increase.

I’ll explain my Pyramid Theory and how it can help you market your business more easily, reduce your stress, narrow your focus, and expand your profitability.

Have your leads slowed down? As the economy recovers from inflation, sometimes it feels worse even while it’s getting better. I say this not to discourage you, but to let you know that you're not alone. If your business lacks leads when you previously had plenty, it might not be “all your fault.” It could just be the ebb and flow of business.

That said, control what you can control. If you want to ensure you’re doing everything you can to nurture the growth of your business in the home industry, you need to remain proactive. If nothing else, put your extra downtime to good use by drilling down on your marketing and making it worth every penny.

On the other hand, if you continue to experience a steady number of quality leads coming into your business, don’t let yourself become apathetic toward marketing. Savvy entrepreneurs who understand the requirements of building long-term success will market their businesses non-stop, though the method will vary from season to season. If you want your business to stay in its growth season, this is the blog post for you.

Do you wish your interior design, home staging, professional organizing, or window treatment website would get more traffic? Optimizing your website for search engines is a must. However, search engine optimization (SEO) isn't just about using the right keywords.

SEO also includes making sure your website loads quickly, is mobile-friendly, accessible to those with eyesight disabilities, and easy to navigate. Navigation requirements include putting buttons and headlines in the right places...using enough of them, but not overcrowding the screen.

If you've been told that having good SEO means adding new pages to your website for each location that you serve or that you need to pay for vague services like keyword monitoring, you need to read this blog post. I'm busting five SEO myths that are hurting home industry professionals like you.

Today's topic was requested by successful home stager Theresa Ceglio of We Stage Jacksonville:

Home stagers get a lot of push back in this hot seller's market both from the agents and home sellers. They feel they don’t need to do anything to their listings or properties because everything is selling so quickly. I work with agents that see the value in staging and won’t take a listing if they won’t stage it.

How can we as stagers really get through to those who are leaving so much money on the table? They have the stats, they see what’s happening and I know they know what other agents are making in extra commissions but they just don’t budge. We educate constantly but so many are missing out and that translates to us missing out, too.

If you're a home stager who is getting frustrated with the realtors in your area who simply don't seem to value staging, this blog post is just for you.

Whether you've just started your business, have recently moved to a new state, or are looking to break into a new market, getting your first few clients can feel like an insurmountable task. How do you find those new clients when no one knows your name yet? I'm sharing the strategic referral alliances you need to make and exactly how you can make them.

I'm sharing the first thing you should do to market your business, which is entirely dependent on your ideal client, and how that will impact the other pieces of your sales funnel.

If you've ever felt overwhelmed and bewildered by marketing and growing your home industry business, this episode is for you.

This is one of those topics that I didn't want to talk about for a long time, but a desperate Google search of, "What to do when someone copies your business" yielded sparse results and made me realize that I needed to create this. If you are wondering, "Did someone copy Kate's business?" You'd be correct...about five times over.