INTERIOR design MARKETING
Also serving home stagers, organizers, and window pros.
Email Marketing for Interiors
Our professionally written email marketing newsletters are done-for-you and include hundreds of topics that allow you to…
Proactively stay top-of-mind with past clients and colleagues who can refer others to you and with leads who haven’t hired you yet
Describe your services and explain how you work
Showcase new projects, press, and vendors
Stay in touch with seasonal messages, everything from holidays to High Point Market
Get granular with micro topics that address your clients’ pain points
Go big with macro topics that address a wide variety of your clients’ needs
All topics are relevant to high end residential clients who have expendable income and a need for high-touch, high-trust professionals just like you.
New clients as a result of my newsletter!
“I received two clients this past month from my newsletter. I remember hearing that it takes time (for some reason had 6-9 months in my head) and I started the newsletter last fall - sooo right! And it's working!"
- Trisha P.
Blogging by Design
Our professional and luxury-focused blog posts are easy to use and include hundreds of topics that allow you to…
Enhance your SEO organically with topics and keywords that your ideal clients are already googling
Share your industry knowledge and build trust with readers
Showcase your work and tell client stories in a way that is painless for you and engaging for the reader
Get granular with micro topics that address your clients’ pain points
Go big with macro topics that address a wide variety of your clients’ needs
New leads each month just from blogging.
“Blogging regularly has sent me 2-3 leads every month. At least one of these becomes a sale. I wrote one in January after skipping October-December, and had 3 emails from the contact page within 2 weeks.”
- Laura N.
SERVICE PLANS
DIY PLAN
Silver
$199/mo
✓ 2 fully written and designed newsletters per month that you can edit and customize or use as-is
✓ 2 blog posts per month, optimized for search engines and AI search, that you publish on your own
✓ Fully written and designed lead magnets and client guides that you can customize in Canva
✓ Unlimited marketing support via phone / video calls and instant voice messaging
PRO PLAN
Platinum
$399/mo
✓ 2 fully written and designed newsletters per month that we tailor to your brand, voice, and topic preferences
✓ 2 blog posts that are optimized for search engines and AI search (SEO + AIO), professionally formatted and published on your website
✓ Unlimited consultation and support of your SEO, including Google Analytics and Google Business
✓ Fully written and designed lead magnets and client guides that we will help you customize and install on your website
✓ Unlimited marketing support via phone / video calls and instant voice messaging
★ ★ ★ ★ ★
New project a half hour after sending.
“Just sent out the first newsletter in the last half hour and one of my good clients JUST reached out and wrote ‘It's like you ready my mind. I've been meaning to call you. We need a complete upstairs remodel.’
THANK YOU for working your magic!!”
- Natalie R. | Interior Designer
★ ★ ★ ★ ★
Received an inquiry within an hour!
“I just sent my first newsletter today and received an inquiry for window treatments within an hour! The templates for the newsletters are so polished and professional looking. I could never have come up with them on my own.”
- Private Client, Window Treatments
★ ★ ★ ★ ★
Results within four hours.
“My newsletter was sent four hours ago and I just got a call from a repeat customer for five Roman shades!”
- Bethany Wheaton, Plymouth Upholstery
★ ★ ★ ★ ★
My business has tripled.
“My business has tripled in the past 3 months since I signed up for Vault. I can’t thank you enough…Your strategy works and I’m forever grateful to have found you.”
- Virginia DesRoches, Ironwood Studio
★ ★ ★ ★ ★
Several new clients from just the first one!
“I have put into practice the monthly newsletter and have received great comments and several new clients from just the first one!”
- Amanda Deal Smith, Sew Unordinary
★ ★ ★ ★ ★
The well-crafted look that I’ve always wanted.
“Socialite Vault has provided me with the structure and well-crafted look I’ve always wanted. Plus I have gotten so much praise from my email subscribers!”
- Alejandra Munizaga, Natura Interiors
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Everything is customizable. We (or you) can add your logo, your own photos, and tweak the wording as needed.
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We release fresh newsletter content every two weeks, on the 1st and 15th of every month.
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Email marketing will require around 30 minutes of your time each month or you have the option to put your email marketing on autopilot with us. Each month, we’ll select a relevant email topic for your business, customize it to your brand, and send it to your contacts. You won’t have to be involved at all unless you want to be. (We LOVE collaborating!)
You can also delegate these tasks to your team member or VA, and we’d be happy to work with them directly.
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We use Mailchimp or Flodesk for email marketing and newsletters, but you can also copy/paste the photos and text we provide into any email platform that you prefer.
Frequently Asked Questions
General Questions about Our Ongoing Marketing Services
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Yes, and the level of consulting / strategy you receive depends on the plan you select.
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No, we don’t offer social media management. Social media has been statistically proven to be a poor source of leads for home pros, resulting in low quality leads or, often, none at all.
Our services cover email marketing specifically - because email has proven successful for the home industry.
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We’ve been offering this service since 2016 and have never had an issue with overlap. The large quantity and variety of what we offer resonates with very specific aesthetics. Not everyone will select the same content. Plus, all content can and should be modified to suit your brand.
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All account and plan changes require a 30 day written notice, regardless of billing cycle.
Downgrades and cancellations are only available for clients who have been a paying client on any Socialite Vault plan for at least six (6) cumulative months.
Due to the digital nature of our products and services, we do not issue refunds.
As a client of Socialite Vault, you are agreeing to these and other Terms & Conditions, which can be read in full here.
Questions Specific to Email Marketing Services
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Your input and feedback are absolutely necessary.
You’ll need to set aside 30 minutes per month to select your newsletter topic (or make a custom request) and tell us which photos and text should be adjusted to suit your brand.
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We provide newsletters that are already written and ready to use.
Depending on your membership level with us, you’ll be able to either add your own customizations or have us customize them for you.
We do not write newsletters for you from scratch, nor will we turn your past blog posts or notes into newsletters. However, we welcome your topic suggestions. If your topic idea is a good fit, we’ll add it to our production schedule for you and our other clients to use.
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Nope! We’ve got that covered, though we always appreciate your input. If you have a specific topic idea that your ideal client would love, simply ask for it and we’ll likely be able to create it for you.
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No, we’ve found that generic content doesn’t serve anyone very well. ;) Most of our content is generated by our members making requests for specific topics. We then do the research on those topics, curate photos, and produce professional newsletters based on their simple requests.
We keep our content within the bounds of the high end and luxury end home industry. We do not provide DIY content.
Questions Specific to Blogging Services
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No, this would greatly hurt your SEO, as it would result in many home pros using the same content. Google penalizes websites for that, plus it would be a disservice to you and your potential clients.
Our blog posts are structured to fit your brand and unique, local SEO. This means we need your input on each topic. You’ll be asked 3-5 questions and the blog post will be constructed from there, after which YES you can copy / paste it into your website (or we’ll do that for you if you’re on our Platinum plan).
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TOPICS
We’ve got that covered, though we always appreciate your input. If you have a specific topic idea that your ideal client would love, simply ask for it and we’ll likely be able to create it for you.
IMAGES
As a Silver or Gold plan user, you can use stock images from our curated collection, stock photos that you've purchased, or your own portfolio images.
As a Platinum plan user, you have the option to have us select photos from your portfolio or from free stock photo resources online.
If using your own photos, we will need access to your portfolio photos via Dropbox or Google Drive — either your entire portfolio or a selection of your choice.
If you choose to have us source free stock photos for you, we will curate them based on your brand and aesthetic.
IMAGE QUALITY
Images should be of high quality and at least 850px on any side.
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No, we’ve found that generic content doesn’t serve anyone very well. ;)
Most of our content is generated by our members making requests for specific topics. We then do the research on those topics, curate photos, and produce professional blog post outlines based on their requests.
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Your input and feedback are absolutely necessary.
You’ll need to set aside 60 - 90 minutes per month to select your blog post topics and answer 3-5 questions for each topic.
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We do not write your blog post start-to-finish (this would result in everyone having the same blog posts and not sounding very personal - yikes!) but instead we ask you specific questions on your chosen topics that help us flesh out the body of your blog post. This ensures that your blog post will sound like you and remain completely unique from our other members’ blog posts.
Additionally, we provide editing and proofreading services, along with SEO and formatting for each blog post. We also provide titles, headings, and calls-to-action for each blog post.
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As a member, you have access to our blog post builders, in which we’ll ask you specific questions about the topic that will result in building out the entire blog post in your unique brand voice. You’ll receive your finished blog post by email, complete with title and headers.
Each blog topic includes resized and SEO-optimized photos to choose from, along with social media captions. These items, as well as the blog post builders, are available on-demand and can be used at any time during your membership.
Members on our Platinum Plan will also benefit from our team providing keyword research, editing, formatting, SEO-optimizing, and scheduling their completed blog posts (2 per month maximum) on their website within 7 business days. We will also polish the posts for grammar, spelling, and flow, and we will hand-select on-brand photos from your portfolio or free stock photo resources.
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SILVER & GOLD MEMBERS
When you select a blog post topic and answer its questions, you will receive your completed blog post by email. Please give it at least 15 minutes to arrive. If you do not receive it, please let us know, and we can advise you or retrieve the blog post in our database.
When you receive the post, you can copy and paste it to your website, add photos from our curated collection or your own portfolio, and schedule the blog post to publish on the date of your choice. Then, share your blog post on social media using our pre-written captions. Easy!
PLATINUM MEMBERS
When you submit your blog post builder, be sure to select the “I’m a Platinum (formerly called Elitist) member” option. Our team will automatically receive your request.
From there, our team will review the post and confirm that we have everything we need to format it, such as access to your portfolio photos, permission to use stock photos, your SideDoor links, etc. If we have any issues with links or missing images, we'll contact you promptly.
Once we receive everything we need, our team will revise and format your post within 5-7 business days. When it’s ready, we'll send you an email confirmation. If you selected a desired publish date in the original blog post builder, we will schedule your post to publish on that date.
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Once we have received your blog post builder request and have confirmed we have the images and links necessary to complete your post (if applicable), your blog post will be ready within 5-7 business days.
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SILVER & GOLD MEMBERS
Simply copy/paste the title, headings, and body text that is sent to you directly into a new blog post on your website. Add your images as desired. Schedule or publish your post when you are ready.
PLATINUM MEMBERS
Our team will take care of everything. However, if we are not using stock photos for your blog post, we will need you to provide the images for the post. This doesn’t necessarily mean hand-selecting photos, unless you would like to. We are happy to select portfolio images from your shared DropBox or GoogleDrive folder.
Once our team has edited and formatted your post, you'll receive a confirmation email either stating your post has been scheduled or that it needs to be scheduled. If it needs to be scheduled, you can either schedule/publish it yourself or let us know the date you'd like us to schedule it.
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SILVER & GOLD MEMBERS
Your completed blog post already includes most of the essential information needed for search engines to categorize the post: a descriptive title, section headers, structured content flow for readability (which leads to longer on-site traffic), and photos with optimized alt-tags.
To make the post even more SEO effective, please add your location keywords (cities, region, or zip codes) to the image file names before uploading them to your website.
When formatting, you will also want to select one Category for the post (no tags), add an excerpt from your blog post’s introduction, and any appropriate links to other content on your website, such as links to your portfolio, lead magnet signup, or contact page. Then, share it on social media.
PLATINUM MEMBERS
Your completed blog post already includes most of the essential information needed for search engines to categorize the post: a descriptive title, section headers, structured content flow for readability (which leads to longer on-site traffic), and photos with optimized alt-tags.
However, our team’s service to you goes the extra mile with personalization, making sure that each of these are 100% unique to you. We also include very specific SEO keywords in your image alt-tags. These are aligned with the following:
1) Your location (a mix of city, region, and/or zip code)
2) The style of your work as the average person would search it (modern, traditional, transitional, maximalist, etc.)
3) The type of projects you work on (custom homes, kitchen renovations, custom window treatments, upholstery, home staging, etc.)
When formatting the post, we will also add the finishing touches that search engines love: a category, custom URL, an excerpt, and links to other relevant content on your website.
To make your content even more SEO effective, be sure to share your blog posts on social media!