You have a great lead magnet on your website. But... No one is signing up for it. If this describes you, stick around. In this blog post, I'm revealing the three primary actions you need to take in order to get people to sign up for your lead magnet. You already know this, but I'll say it anyway: You can't set it and forget it. No matter how wonderful your lead magnet is, you still have to promote it in order for it to do its job.

"How can I get consistent, high-quality leads for my design firm?"

This question popped up in my inbox recently. It's one I've been asked many times over the past few years, and it's one that every entrepreneur in the home industry should be asking.

Guys, the marketing landscape is shifting. I started to feel it personally in late 2022 when I all but stopped using social media for my business. After that, my own business continued to grow by way of new clients, opportunities, and brand sponsorships all without social media. It felt weird and it was honestly just a test. (In case you're wondering, I now only post an old-fashioned image and caption on Facebook and Instagram once or twice per week.)

My test, which I affectionately dubbed "I'm tired of posting," was effective and the results are in. Even though I run a completely online business and have a target client (you!) who regularly uses social media to make buying decisions, it turns out that I don't need social media to grow my revenue. This fact was further verified when I looked at where my leads were coming from: firstly, this podcast; secondly, word-of-mouth (by way of Facebook groups, industry associations, and client referrals).

In this blog post, I'm sharing both the expected — and the shocking — information about email marketing that will directly impact how you get new clients in 2023 and beyond. (I would also like to note that the data I provided in this post was sent to me personally by a contact at Tidio. They aren't paying me to talk about them, but I want to give them all the credit for putting together comprehensive information about email marketing that is actually EASY to understand. Kudos, Tidio!)