the MARKETING BLOG

for Interior Design, Home Staging, Window Treatments & Pro Organizing

How to Set Up Systems & Processes to Scale Your Interior Design Business with a Tiny Team
Profitability The Socialite Agency Profitability The Socialite Agency

How to Set Up Systems & Processes to Scale Your Interior Design Business with a Tiny Team

My CPA paid me the highest compliment when working on the Socialite Agency's year-end taxes last February. After reviewing the numbers, she said, "You've really figured out how to scale."

Is it weird if that statement conjures up all sorts of emotions for me? I've been building this business for over eight years, and scaling has been the plan for about the last six of them. A few years into scaling, I had numerous other business people say things like...

  • In the early phase: "That idea won't work."

  • In the early-mid phase: "Oh wow, this is a great business model. Let's join forces, and if you don't partner with me, I'll create a competing platform." (To which I said, "Go ahead," and that person never did.)

  • In the upward phase: "What happens to your business if you die? I should become a partner." (Um, why are you so concerned about my death, or rather, my business? Ironically, that was the beginning of the end to a partnership that never officially got off the ground.)

  • In the scaling phase: "How are you able to offer these services at such a streamlined rate? My team would need to charge at least $1,000 per month for blog posts, email marketing, and sales funnels. It's really suspicious."

That last comment made me laugh because I'm not sure what is so suspicious about using repeatable processes and clear-cut systems. Any good business coach will tell you that each service you offer should have its own repeatable, well-documented process. Not only does this keep you on track with a good handle on your schedule, your capacity, and your income, but it also makes services easier to hand off to team members or freelancers.

Add a few automated systems in the mix and, boom, you're well on your way to scaling! So, I'm sharing practical ways you can set up systems and processes in your home industry business so that you can operate as a solopreneur or small team without drastically limiting your revenue potential.

Read More