the MARKETING BLOG
for Interior Design, Home Staging, Window Treatments & Pro Organizing
8 Marketing Scripts that Every Interior Designer Should Have
You get to control the first impression potential clients receive of you and your business, and you also get to help them determine whether to feel confident in your ability...or not. It's all in the wording.
The Best, Proven Marketing Tactic for Interior Designers, Stagers & Organizers
Guys, the marketing landscape is shifting. I started to feel it personally in late 2022 when I all but stopped using social media for my business. After that, my own business continued to grow by way of new clients, opportunities, and brand sponsorships all without social media. It felt weird and it was honestly just a test. (In case you're wondering, I now only post an old-fashioned image and caption on Facebook and Instagram once or twice per week.)
My test, which I affectionately dubbed "I'm tired of posting," was effective and the results are in. Even though I run a completely online business and have a target client (you!) who regularly uses social media to make buying decisions, it turns out that I don't need social media to grow my revenue. This fact was further verified when I looked at where my leads were coming from: firstly, this podcast; secondly, word-of-mouth (by way of Facebook groups, industry associations, and client referrals).
In this blog post, I'm sharing both the expected — and the shocking — information about email marketing that will directly impact how you get new clients in 2023 and beyond. (I would also like to note that the data I provided in this post was sent to me personally by a contact at Tidio. They aren't paying me to talk about them, but I want to give them all the credit for putting together comprehensive information about email marketing that is actually EASY to understand. Kudos, Tidio!)
5 Myths About Ranking Higher in Google and What Interior Designers Should Do Instead
Do you wish your interior design, home staging, professional organizing, or window treatment website would get more traffic? Optimizing your website for search engines is a must. However, search engine optimization (SEO) isn't just about using the right keywords.
SEO also includes making sure your website loads quickly, is mobile-friendly, accessible to those with eyesight disabilities, and easy to navigate. Navigation requirements include putting buttons and headlines in the right places...using enough of them, but not overcrowding the screen.
If you've been told that having good SEO means adding new pages to your website for each location that you serve or that you need to pay for vague services like keyword monitoring, you need to read this blog post. I'm busting five SEO myths that are hurting home industry professionals like you.
5 Ways to Sell Staging Services in a Hot Real Estate Market
Today's topic was requested by successful home stager Theresa Ceglio of We Stage Jacksonville:
Home stagers get a lot of push back in this hot seller's market both from the agents and home sellers. They feel they don’t need to do anything to their listings or properties because everything is selling so quickly. I work with agents that see the value in staging and won’t take a listing if they won’t stage it.
How can we as stagers really get through to those who are leaving so much money on the table? They have the stats, they see what’s happening and I know they know what other agents are making in extra commissions but they just don’t budge. We educate constantly but so many are missing out and that translates to us missing out, too.
If you're a home stager who is getting frustrated with the realtors in your area who simply don't seem to value staging, this blog post is just for you.
3 Reasons Luxury Interior Designers Don't Get Clients from Instagram
Are you stressed out because you aren't getting new clients from social media? This might be one of the most enlightening blog posts I've ever written. Read it, and you'll walk away with an entirely different perspective on what social media is actually supposed to be doing for your business.
How to Blog Easily as an Interior Designer in Less than One Hour
Writing blog posts for your interior design, home staging, professional organizing, or window treatment business doesn't have to become your next part-time job. I'm sharing everything from blog post writing strategies to best practices that can directly impact your SEO and result in faster content creation.